BillerudKorsnäs launches an engaging digital campaign - Clarifies mission to challenge the conventional for a sustainable future
Leading provider of packaging solutions and materials, BillerudKorsnäs, unveils its first ever brand campaign today. The brand campaign will primarily target customers and customers’ customers in an aim to elucidate the company’s mission, increase brand awareness, boost brand preference and position the brand forward in the value chain.“It has been two and a half years since BillerudKorsnäs was formed and we are now ready to communicate our brand mission more explicitly than we have done so far. We have evolved from Billlerud and Korsnäs, two paper and board manufacturing companies, into a