Unboxing - this year's theme for international packaging design competition PIDA
For the fourteenth consecutive year, BillerudKorsnäs organizes the international packaging design competition Packaging Impact Design Award (PIDA). Together with approximately 200 students from leading design universities in Sweden, Germany, France and England, the packaging phenomenon unboxing will be challenged.Unboxing, the moment when a packaging is opened for the first time, is not only the consumer's first encounter with a product, but also increasingly critical for a brand's ability to make a first personal, and through social media, global impression. The possibility of
