Students create packaging of the future in annual design competition PIDA arranged by BillerudKorsnäs
What will a sustainable and exciting packaging concept look like in 2030? Most likely we will see many and innovative answers to that question at PIDA (Packaging Impact Design Award), the international design competition arranged and hosted by BillerudKorsnäs. In this year’s edition of PIDA, the brief encourages the participating students to gaze into the future and create an innovative, functional and sustainable packaging concept to solve a problem of the future.“We have to start today if we want to find tomorrow’s solutions. Change doesn’t happen overnight. Design for the future means to