Press invitation: Students create tomorrow’s sustainable packaging in design competition

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For the first time, British design students get their own PIDA event. On Wednesday June 5, a jury will elect the winner of the British edition of the prestigious design competition PIDA – Packaging Impact Design Award. The challenge is to design a sustainable packaging concept for 2030. PIDA is a BillerudKorsnäs initiative for driving development in packaging design, showcasing the work of young talent, and creating a meeting place for the packaging community – an arena for ideas and inspiration.

Media are warmly invited to attend the event where the British winners are elected.

Time: Wednesday June 5, at 11 a.m.

Place: Royal Armouries, Leeds

RSVP latest June 3 to 

For the 15th consecutive year, BillerudKorsnäs arranges and hosts the international competition PIDA in co-operation with leading universities and colleges in France, Germany, Sweden, and the UK. More than 200 design students participate every year. This year, the UK will get its own event – to be held in Leeds, where students from the University of Sheffield will compete for the PIDA Gold Award.  

This year’s theme is Bring the Future, a challenge with a sustainability focus.

– More and more consumers wish to get involved and contribute to a sustainable future and that increases a demand for climate-smart packaging. A growing trend is to replace plastic with renewable materials and that will make its mark on PIDA this year, making the competition all the more relevant, says Sophie Lindhe, Brand Project Coordinator at BillerudKorsnäs.

BillerudKorsnäs is a leading supplier of paper and sustainable packaging solutions. The PIDA initiative aims to drive knowledge development and provide an arena for ideas and inspiration, where established industry professionals meet the packaging designers of the future. The PIDA event also includes an interesting seminar. Keynote speaker at the event will be Sarah Greenwood, who is a sustainable packaging and plastics consultant with 20 years’ experience of working in the industry. The highlight of the event is the award ceremony, which commences at 14:15.

Programme PIDA UK 2019

10:30 Registration opens 

11:15 – 11:30 Welcome introduction, PIDA overview, Gareth Fisher 

11:30 – 12:00 Student presentations part 1  

12:00 – 12:30 Keynote speaker: Sarah Greenwood – The Sustainability of Packaging 

12:30 – 13:15 Lunch 

13:15 – 14:00 Student presentations part 2 

14:00 – 14:15 Refreshments 

14:15 – 14:45 Award Ceremony


The jury of PIDA UK 2019 comprises the following members:

Leigh Armstrong – Tag
Andrew Barclay – William Grant and Sons
Steve Battle – Design Futures
Danielle Stringer – Qualvis
Lena Dahlberg - BillerudKorsnäs

For press photos and more information on PIDA, please visit:

For more information, please contact:
Gareth Fisher, Project leader of PIDA UK, BillerudKorsnäs

 Phone: +447595453298


Sophie Lindhe, Brand Project Coordinator, BillerudKorsnäs

Phone: +46725-23 71 79


BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 8 production sites in Sweden, Finland and the UK and about 4300 employees in over 13 countries. BillerudKorsnäs has an annual turnover of about SEK 22 billion and is listed on Nasdaq Stockholm.





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