Binary Tree SMART Partner Program Launched at TechDays 2013 in France

Enhanced Channel Program Aims to Help Partners Grow and Transform Their Messaging Migration Practice

Paris, France – February 13, 2013 – Binary Tree, the provider of SMART Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365, today announced enhancements to their growing channel program for system integrators and technology alliance partners with a focus on migrating to Microsoft Exchange and Office 365.  The Binary Tree SMART Partner Program is designed to enable partners on selling, marketing and deploying their solutions, by instituting programmatic milestones and behaviors that will promote increased profitability while advancing their messaging migration practice.  Bolstered by tools and education that boosts sales, technical and marketing enablement, the enhanced program will cement growth for partners with a focused messaging migration practice.

“The attendees of TechDays 2013 in France are a logical audience to use as a springboard for launching our enhanced program,” stated Stefan Af Bjur, Managing Director of EMEA at Binary Tree.  “The European market is critical to us, and our French partner ecosystem has always demanded more.  By introducing our augmented program components alongside them with a core group of Exchange practitioners, we will solicit feedback and build momentum for our global launch of the program at the Microsoft Worldwide Partner Conference 2013 (WPC 2013).”

The Binary Tree SMART Partner Program provides dedicated partners with access to world-class software technology and a best practices methodology that will instantly bolster their products and services portfolio.  By incorporating Binary Tree solutions into their offerings, a partner can implement proven solutions with valuable competitive advantages that will enable the partner to secure new and untapped sales revenue.  The partner program strives to offer partners with a flexible recruitment framework that system integrators, value-added resellers, independent software developers, service providers and services oriented partners can utilize to drive growth. 

For more information about the new Binary Tree partner program, please contact us at partners@binarytree.com. 

ABOUT BINARY TREE

Binary Tree is the provider of SMART Exchange Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365. Since 1993, Binary Tree and its business partners have helped over 6,000 customers around the world to migrate more than 25 million email users including powering many of the largest email migrations in the world. Binary Tree’s suite of software provides solutions for migrating from Exchange 2003/2007 and Lotus Notes to on-premises and online versions of Microsoft Exchange. Binary Tree is represented by business partners worldwide who provide specialized services and a proven methodology for guiding customers through complex transitions. Binary Tree is a Microsoft Silver ISV Partner, an IBM Advanced Business Partner, and is one of Microsoft’s preferred vendors for migrating to Microsoft Office 365. Binary Tree is headquartered in the New York metropolitan area with international offices in London, Paris, Stockholm and Sydney. For more information, please visit us online at www.binarytree.com.

Binary Tree Social Media Resources

LinkedIn: Binary TreeLinkedIn: Binary Tree – Migrate to MicrosoftFacebook: www.facebook.com/BinaryTreeIncTwitter: @BinaryTreeIncBlog: Good Migrations

Binary Tree Media Contact:

Marcella P. Mazzucca

Tel. (908) 601-2333

marcella.mazzucca@binarytree.com

ABOUT BINARY TREE
Binary Tree is the provider of SMART Exchange Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365. Since 1993, Binary Tree and its business partners have helped over 6,000 customers around the world to migrate more than 25 million email users including powering many of the largest email migrations in the world. Binary Tree’s suite of software provides solutions for migrating from Exchange 2003/2007 and Lotus Notes to on-premises and online versions of Microsoft Exchange. Binary Tree is represented by business partners worldwide who provide specialized services and a proven methodology for guiding customers through complex transitions. Binary Tree is a Microsoft Silver ISV Partner, an IBM Advanced Business Partner, and is one of Microsoft’s preferred vendors for migrating to Microsoft Office 365. Binary Tree is headquartered in the New York metropolitan area with international offices in London, Paris, Stockholm and Sydney. For more information, please visit us online at www.binarytree.com.

Binary Tree Social Media Resources
• LinkedIn: Binary Tree
• LinkedIn: Binary Tree – Migrate to Microsoft
• Facebook: www.facebook.com/BinaryTreeInc
• Twitter: @BinaryTreeInc
• Blog: Good Migrations

Binary Tree Media Contact:
Marcella P. Mazzucca
Tel. (908) 601-2333
marcella.mazzucca@binarytree.com