BioGaia terminates the distribution contract with its partner in France to take the business direct
In line with its long-term strategy to market and sell its product through own subsidiaries in certain prioritized markets, BioGaia AB has terminated the contract with its current partner in France in accordance with terms of the contract. The company is preparing to launch the business directly through its own subsidiary in France later this year. Currently, nearly half of the population in France has consumed probiotics within the past 24 months. A growing health consciousness among French consumers has led to increased recognition of the benefits of high-quality, scientifically