Dr Reddy’s launches BioGaia Protectis drops in India
BioGaia has entered into a partnership with Dr. Reddy’s Laboratories for the marketing and distribution of BioGaia Protectis drops in the Indian market. Dr. Reddy’s has started the launch during the first quarter of 2018 and the product will be marketed under a combination of BioGaia’s and Dr Reddy’s brands. With BioGaia Protectis drops Dr. Reddy’s will focus on medical marketing, mainly targeting pediatricians and other healthcare professionals. The aim is to address the unmet medical need in managing infantile colic by providing BioGaia Protectis drops. “We are pleased to