bWellness launches BioGaia Protectis tablets in Australia
BioGaia has entered into a partnership with bWellness for the marketing and distribution of BioGaia Protectis tablets in the Australian market. The launch starts during September 2018 and the product will be marketed under the BioGaia brand.The BioGaia Protectis tablets will be included in bWellness’ range Bio-Practica. Bio-Practica focuses on integrative and complementary therapeutic solutions marketed towards healthcare professionals, so called medical marketing. In the opinion of bWellness the evidence and importance of this product means it should be prescribed by healthcare