Bisnode divests Baby DM Scandinavia

Bisnode has divested Baby DM Scandinavia in Sweden, Norway, Denmark and Finland.
Baby DM Scandinavia offers marketing solutions targeted towards young families and parent to be. The divestment is in line with Bisnode’s strategy to streamline its business and focus on growth in the core offering.

Baby DM Scandinavia owns the concepts Baby Bag and Babybox. Baby DM Scandinavia has 4 employees and posted annual revenue of SEK 13,7 million in 2011.

“For a long time Bisnode has been refining its offering so that we can work smarter together and utilise the available synergies. Bisnode is focusing on growth and development in the core offering in order to provide greater value and deeper expertise to our customers. Baby DM Scandinavia has a business model that has limited synergies with the rest of our business, which is why we have chosen to sell the company,” says Lars Pettersson, CEO of Bisnode. 

For more information, contact:

Lars Pettersson, CEO Bisnode
Phone: +46 705 17 28 02
E-mail: lars.pettersson@bisnode.com

Fredrik Åkerman, CFO Bisnode
Phone: +46 70 415 23 65
E-mail: fredrik.akerman@bisnode.com

About Bisnode:
Bisnode is one of Europe’s leading providers of digital business and decision support information, with a complete offering of online services for market, credit and business information. Bisnode’s business information services helps companies to increase sales, reduce business risks and improve their daily business decisions. Bisnode was founded in 1989 and has more than 3,000 employees in 17 European countries. Bisnode is owned 70 per cent by Ratos and 30 per cent by Bonnier. For more information visit www.bisnode.com

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