WDM signs European contract worth SEK X m
WDM Database International, a company within the Bisnode group, has signed an extended contract with Procter & Gamble for full integration of its central consumer database for the entire West European region.
WDM Database International has been the development engine behind P&G’s central consumer database covering eight of their geographical markets in Europe. The consumer-centric design of this database has been catalyzing a remarkable return on P&G’s consumer intelligence and strategic marketing programs in these countries. P&G has now signed the migration contract for eight more countries, expanding its strategic partnership with WDM Database International to their total Western European scope of 16 countries.
As P&G’s Associate Director Interactive & Direct-to-Consumer Marketing , Michel Lambert, states:
“As our strategic database-driven consumer marketing partner, WDM Database International has further challenged us on two levels. First: integrate all our Western European markets into one single full-central consumer database for the Western region. Secondly: from this sizeable and future-proof database solution, fuel P&G’s long-term growth with a better share and re-apply. I can only agree: both perfectly match our idea of combining local understanding and global scale.”
Laurent De Schouwer, Managing Director WDM International, says:
“Now we have an opportunity to show P&G the advantages of one central, consumer centric database for the whole western European market. In each national market, P&G will be professionally serviced by the local representatives of the DNA network. DNA is a European international network with independent national representatives, who are accounting for the local consumer data & DM expertise, where several Bisnode companies are connected to.
WDM Group are part of the Bisnode group and are included in the business unit CRM & Direct Marketing, one of Europe’s leading providers of business-to-business marketing services which helps the customer to identify, keep, develop and retain customers.