MODJO HYDRATE ELITE™ WINS 2011 CONVENIENCE STORE NEWS BEST NEW PRODUCT AWARD
New age sports drink nabs top honors in Non-Carbonated Soft Drink category against almost two dozen competitors
SUNRISE, FL – November 29, 2011 –For the second year in a row, Cellutions, LLC (www.modjolife.com) has captured top honors in the Convenience Store News Best New Product Awards competition with the company’s innovative Modjo Hydrate Elite™ sports drink. This year’s victory with Hydrate follows last year’s award and high praise for Modjo forLIFE™ which took the 2010 CS News Award as Best New Health and Beauty Product. Both Hydrate and forLIFE had already earned recognition as “Finalists” in this year’s CSP Magazine Best New Product competition in their respective categories. The 2011 CS News Award was presented to company President and Founder Victor H. Diaz at the recent NACS Show inChicago.
This year marked the 15thyear for the CS News Best New Product Awards. The competition recognizes the finest and best rated products of the last twelve months and is considered among the most prestigious in the industry. Selected by a consumer panel administered byNew Yorkbased research firm Pasttimes Marketing, products were rated on a combination of factors including taste, value, convenience, healthfulness, quality, ingredients, preparation, appearance and packaging.
In early 2011, the Cellutions continued demonstrating its innovative touch by introducing Modjo Hydrate Elite™, the ultimate hydration beverage and the FIRST all-natural thirst quencher infused with real coconut water and fortified with sea salt. Modjo Hydrate Elite is the perfect balance of electrolytes required in a contemporary sports drink that’s crafted for the serious athlete and right for everyone and any activity.
Coconut water is the purest liquid on earth, second only to water, and with the addition of 99.9% pure sea salt, Modjo Hydrate Elite has created Formula 125 - the perfect blend of electrolytes, vitamin C and all natural flavors and colors needed to achieve an amazing isotonic with a great smooth taste. Modjo Hydrate Elite is available in the most sought after flavors including, Lemon Lime Ice, Orange Rush, Island Punch and Blue Crush.
The 2011 CS News recognition is the latest praise earned by Cellutions. As evidence of the company’s commitment to innovation, Modjo forLIFE™ was voted as CS New’s 2010 Health and Beauty Product of the Year. Continuing the trend, 3 of the company’s products, Modjo forLIFE™, Modjo Hydrate Elite™ and its caffeine free Modjo Life Natural Energy® Shots were voted as finalists in the Zenith International 2011 Beverage Innovation Functional Drinks Awards.
“It was exciting when CS News first recognized Modjo forLIFE with its award in 2010 and to have Modjo Hydrate Elite earn a Best New Product Award in 2011 is every bit as rewarding,” said Victor H. Diaz, Cellutions, LLC President and Founder. “We truly appreciate that the industry recognizes the hard work and dedication that goes into making a craft functional beverage. And, the positive feedback that we are receiving from our retail and distributor partners along with the consumer is equally as strong. Competing head to head for the best new product award against well-known mass market giants and winning is a huge vote of confidence for our company and employees.”
ABOUT CELLUTIONS, LLC and MODJO forLIFE
Founded in 2002, Cellutions LLC is an international lifestyle company dedicated to increasing the well-being and the quality of life of consumers. Its MODJO line of premium consumer products are crafted with a cost no objective approach in order to guarantee a line of natural products that actually work as promised. Cellutions is passionately committed to unrestrained innovation. Innovative formulas such as the ground breaking PURE4MANCE™ our anti-aging matrix , NRGMAX™ our 100% caffeine-free energy matrix, and REVIBE® our patented hangover prevention matrix, are the results of this tireless dedication to discovering new and exotic ingredients and formulating supplements that are of relevance to the consumer. For more information on Cellutions, LLC and its Modjo® line of premium functional beverages and dietary supplements, please visit www.modjolife.com or call Shep Doniger at 561-637-5750.
Product photography and media samples available upon request
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Contact:
Shep Doniger
561-637-5750
sdoniger@bdcginc.com
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