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Ally and Rocket League Esports expand sponsorship to further opportunities for women in esports

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Ally Financial Inc. and Rocket League Esports have announced plans for an expanded and deepened sponsorship with added focus on offering more opportunities to women in esports.

As part of the deal, Ally and Rocket League Esports will deliver three women-only tournaments and a co-ed main event across the year with a total prize pool of $75,000 up for grabs. These tournaments will offer the brightest up and coming stars from North America and Europe quarterly competitions to crown the best team in each region.

The expanded sponsorship will see a continued investment in opportunities and events for women in Rocket League Esports, with Ally furthering its 2022 pledge to reach 50/50 media spend across men's and women's sports, including esports. 

Star Chasers Showdown presented by Ally key dates:

  • Star Chasers Showdown Series 1, presented by Ally
    • Open Qualifier: April 7
    • Main Event: April 13-14
  • Star Chasers Showdown Series 2, presented by Ally
    • Open Qualifier: July 6
    • Main Event: July 13-14
  • Star Chasers Showdown Series 3, presented by Ally
    • Open Qualifier: September 7
    • Main Event: September 28-29
  • Ally All Stars (co-ed) 
    • Open Qualifier: November 1
    • Main Event: November 2-3

You can find more information on dates, formats and prize pool on the Star Chasers Showdown here. 

Ally first became a sponsor of the RLCS in February last year. As part of the extended partnership in 2024, Ally will headline the Star Showdown Chasers tournament series and have branding across the RLCS North American American Open Qualifiers, Copenhagen Major, London Major and World Championship broadcasts. Ally will also be rewarding fans through the collaboration in a number of ways, including regular giveaways of Rocket League in-game items throughout the year on their dedicated landing page here. 

Alexander Lewin, SVP for Commercial Revenues at BLAST, said: “We have some exciting plans lined up for 2024 as we look to deepen our sponsorship with Ally by further focusing on providing a platform for women to excel in esports and gaming. Ally’s commitment to creating opportunities for women in Rocket League Esports is unwavering and we are extremely proud to support this ambition through delivering four fantastic tournaments for both the North American and European regions.” 

“By fostering relationships with women gamers we’ve learned what their needs are and how to create valuable opportunities for them,” said Bridget Sponsky, executive director of brand and sponsorship marketing at Ally.  

Ally's presence in gaming has included unique, value-add experiences for players across a variety of popular game environments, such as Ally Arena in Fortnite Creative, Animal Crossing and Minecraft.. The relationship with Rocket League Esports was Ally's first esports sponsorship in competitive gaming.

Rocket League is an award-winning sports-action video game combining soccer and rocket-powered cars, and the RLCS is the premier professional Rocket League competition. The Rocket League Championship Series (RLCS) first Major will take place in Copenhagen, Denmark from March 28-31 with the world’s best players set to compete at the K.B. Hallen Arena for the first silverware of 2024 and a total prize pool of $255,000. 

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