BLAST Premier expands streaming network with KICK partnership

London, United Kingdom - 29 July 2024 Counter-Strike tournament operator BLAST Premier has signed a non-exclusive deal with streaming site KICK for the remainder of the 2024 season. 

With KICK coming onboard as a streaming partner, BLAST expands its list of global channels for the remainder of 2024 which is available in 150+ territories and in 28 languages. 

KICK was launched in October 2022 and further expands BLAST Premier global distribution network, giving fans another destination to watch Counter-Strike and tune into the remaining Fall Season events and the crowning jewel of the BLAST Premier calendar, the World Final. 

The BLAST Premier Fall Season is due to get underway later this month with Fall Groups (29th July - 4th August) which features 16 of Counter-Strike’s best teams all vying for a spot at the Fall Final Copenhagen (25-29 September) later this year. 

Alexander Lewin, SVP of Commercial Revenue for BLAST said: “We’re kicking off the start of the second half of the season and we are delighted to bring KICK onboard, adding another viewing option for BLAST and Counter-Strike fans around the world. In a short time, KICK has already contributed a great deal to the global growth of streaming viewership and we can’t wait to see BLAST Premier integrated onto their platform. On top of our existing broadcast distribution network, KICK will offer a new route for fans to experience BLAST Premier.”

"KICK is thrilled to partner with BLAST to bring world-class esports entertainment onto the platform,” said Akhil Sarin, Chief Marketing Officer at KICK. “Collaborating with an organisation like BLAST, which is dedicated to shaping the future of esports and gaming lifestyle events worldwide, aligns with our strategy of building a strong esports offering on KICK. We're excited to deliver seamless, platform ad-free viewing experiences for fans around the globe, further grow our relationship with BLAST and see what's possible."

KICK will broadcast the following BLAST Premier events on https://kick.com/blastpremier 

• Fall Groups 2024 (29/07 - 04/08)
• Fall Showdown 2024 (21/08 - 25/08)
• Fall Final 2024 (25/09 - 29/09)
• World Final 2024 (TBC)

About BLAST

We’re on a mission to take esports to the next level of global entertainment. We excite and invite billions of fans to join the esports revolution. We create live and digital experiences - from tournaments that pack out major arenas around the world to great content that’s guaranteed to blow your socks off.

We are famous for our unparalleled production quality and game-changing fan-first moments. Bringing together the best teams and biggest superstars to fight it out for glory and multi-million dollar prize pools. Attracting tens of thousands of fans to our crazy-big-adrenaline-pumped live events in big arenas from London and Copenhagen to Atlanta and Sao Paulo, with millions more watching at home from all around the world on our global broadcasts.

We work with some of the world’s best game publishers and brands to elevate their properties into amazing esports experiences. We are currently working with world-leading game publishers Epic Games, Valve and Ubisoft to produce, market and deliver esports for popular titles Rocket League, Fortnite, Rainbow Six and Counter-Strike 2.

About KICK

Since launching in 2022, KICK has become a leading platform for live streaming and content creation. KICK is redefining live streaming culture by being fiercely creator first, offering the best subscription splits and launching the highly successful and groundbreaking KICK Creator Incentive Program (KCIP). KICK entertains 35 million users every day across the world and prioritises the privacy and safety of all members.