BLAST Premier partners with OMEN, Magnum ice cream, MOCHE and Teleperformance for Lisbon Spring Final

BLAST Premier has partnered with OMEN, Magnum ice cream, MOCHE and Teleperformance ahead of this month's Spring Final that is set to take place in Lisbon’s Altice Arena.

As part of the deals, OMEN, Magnum ice cream, MOCHE and Teleperformance branding will feature in the Altice Arena during the event and across BLAST Premier’s digital and broadcast channels that reach over 154 territories around the world. 

This week’s Spring Final will be the second BLAST event to take place in Lisbon - following the BLAST Pro Series, which sold out at the same venue back in December 2018.

OMEN, Unilever-owned Magnum and lifestyle brand MOCHE will be returning as BLAST Premier partners, while the Spring Final will be business service provider Teleperformance's first event with the tournament organiser. Fans in Altice Arena will be able to win product giveaways and enjoy a number of in-person activations. 

Oliver Clarke, Commercial Director for BLAST, said: “We’re delighted to welcome on board four leading and diverse brands in OMEN, Magnum ice cream, MOCHE and Teleperformance, as we make our long-awaited return to Lisbon this week. Four years ago the Portuguese esports community showcased why they’re one of the most enthusiastic and passionate fan bases in the world. We look forward to building on that experience with the help of our partners, to engage and excite the thousands of fans in the Altice Arena and the millions watching from home.” 

Eight of the world’s leading teams will head to Lisbon for the Spring Final this week to compete for a prize pool of $425,000 and a place in the highly-anticipated World Final in December.  

BLAST Premier is the global Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line. 

About BLAST

We’re on a mission to take esports to the next level of global entertainment. We excite and invite billions of fans to join the esports revolution. We create live and digital experiences - from tournaments that pack out major arenas around the world to great content that’s guaranteed to blow your socks off.

We work with some of the world’s best game publishers and brands to elevate their properties into amazing esports experiences - having delivered tournaments, content and shows in a variety of games, including: Counter-Strike, DOTA 2, VALORANT, Apex Legends, FIFA 2022 and Fortnite.

Over the last year, we’ve been working with Fortnite to develop industry leading, year-round, calendar of exciting and competitive esports events. Following last year’s FNCS All-Star Showdown and FNCS Grand Royale tournaments, we’re now operating the entire FNCS Chapter 3 broadcast schedule during each Fortnite Season for 2022.

BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest superstars fight it out for glory and a multi-million dollar prize pool. Famous for its unparalleled production quality and game changing fan-first moments. Attracting tens-of-thousands of fans to our crazy-big-adrenaline-pumped live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on our broadcast tuning in from more than 154 territories and in 25 different languages.

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