CTRL and Eureka Ergonomic partner with BLAST R6 for the Atlanta Major 2023
BLAST R6 has partnered with CTRL and Eureka Ergonomic for the upcoming Atlanta Major (October 31 - November 12).
In addition to physical and digital branding for both brands during the event, Eureka Ergonomic will provide gaming chairs to the Rainbow Six Siege esports players competing across all stages of the tournament and CTRL will have an activation booth in the arena.
The event will see 24 of the world’s best Rainbow Six Esports teams competing in Atlanta, Georgia, USA this month for a lion's share of the USD $750,000 prize pool, as well as crucial points to qualify for the highly anticipated Six Invitational 2024 in Sao Paulo, Brazil.
Eureka Ergonomic is an established furniture company that also provides comfortable, ergonomically-conscious, and environmentally-friendly gaming chairs. The US-based company is committed to delivering tasteful, inspiring statement pieces that convey great aesthetics and your unique personality.
CTRL is a food and beverage brand with a mission to provide healthier and great tasting alternatives to food on the go, which gives gamers all the essential nutrients, proteins, carbs, and fats they need to function optimally.
Alexander Lewin, VP of Distribution and Programming at BLAST, said: “We are delighted to bring on two reputable brands ahead of the last BLAST R6 esports arena event of 2023. We look forward to creating digital and physical activations for both brands to help integrate them into the event in a way that will bring fun and value for the Rainbow Six Siege esports community.”
Alex Matthysse, Partnerships Director for CTRL, said: "Since the start of our business we have put a major focus on providing professional gamers a quick and easy meal that is both delicious and healthy. We have branched off to many other communities but our reason for starting the business was always to support the esports industry and try and shift everyone to be a little healthier. Partnering with BLAST R6 for the Atlanta Major is a perfect opportunity for us to continue that mission and show the entire Rainbow Six Siege community that you can eat and snack on amazing tasting foods while also being healthy. We look forward to activating on site and sampling our new protein cookies to everyone that attends."
Tom Hu, Founder of Eureka Ergonomic, said: "We are excited to showcase our take on the traditional gaming chair, and proudly display the 4 yearlong efforts of ergonomic research and engineering development. We aim to bridge the high-tech world of gaming and health support of ergonomics to create an innovative ‘Hybrid Home'. Our company is on a mission to empower every gamer with a chair that's got their back, ensuring they stay in the game with unmatched comfort and style."
