NASCAR partners with BLAST for upcoming $3 million FNCS Global Championship & RLCS World Championship 2024 events at Dickies Arena
Esport entertainment company BLAST has announced a partnership with NASCAR to sponsor the FNCS Global Championship and Rocket League World Championship 2024, which are set to take place at Dickies Arena in Fort Worth, Texas, on September 7-8 and 10-15 respectively.
Both competitions will be held at Dickies Arena with more than $3 million in total combined prize pool on offer across both events. Across the two championships, over 35 countries will be represented with over 148 players from around the world coming to Fort Worth to compete on a global stage.
BLAST and NASCAR have joined forces to amplify the event experience for fans both digitally and physically. The partnership will see the convergence of two exciting worlds, with the fast-paced and adrenaline-filled national racing series NASCAR set to meet the Fortnite Champion Series (FNCS) and Rocket League Championship Series (RLCS), with both titles growing to become much-loved games and popular esports title in recent years.
As part of the events, a NASCAR show car will be on display inside Dickies Arena. The partnership will also include broadcast content with popular Fortnite and Rocket League players taking on NASCAR-inspired challenges, further integrating the iconic American brand into the thrilling world of Fortnite Competitive and Rocket League esports.
Alexander Lewin, SVP for Commercial Revenue at BLAST, said: "We are excited to partner with NASCAR for the FNCS Global Championship and Rocket League World Championship 2024. This collaboration represents a fusion of two dynamic and passionate fan bases - esports and motorsports - coming together to celebrate competitive excellence. We look forward to delivering an unparalleled experience for all Fortnite and Rocket League fans and competitors. These events promise to deliver intense, high-stakes action, bringing together elite players and enthusiastic fans from around the globe for two unforgettable weekends.”
Nick Rend, VP of Interactive and Emerging Platforms for NASCAR, said: "We've always believed in meeting fans where they are, and this partnership with BLAST is a perfect example of that. We’re not just showing up—we’re fully immersing NASCAR in the energy and excitement of these events. Whether it’s through our existing in-game presence in Rocket League and now the Fortnite ecosystem or the show car at Dickies Arena, we’re here to celebrate with the community and add to the incredible experience for fans and competitors."
NASCAR will feature at the FNCS Global Championship first taking place from the 7-8 September before the Rocket League World Championship, which gets underway on the 10th of September, and will welcome fans to the Dickies Arena from 13-15 September.
Tickets are available for both events and you can purchase them here: Fortnite Championship Series (FNCS) Global Championship 2024 and the Rocket League World Championship 2024
