Pot Noodle revealed as partner for upcoming BLAST Spring Final in London

London, United Kingdom – June 10, 2024 – Esport entertainment company BLAST has announced a partnership with popular instant snack Pot Noodle for the upcoming BLAST Premier Spring Final (12-16 June) in London.  

BLAST is partnering with Unilever to bring one of their biggest food brands in the country to the forefront of esports ahead of Counter-Strike's highly-anticipated return to the United Kingdom this summer.

As an event partner, Pot Noodle will be featured across the UK’s headline Counter-Strike event, through both digital and physical branding and broadcast integration - bringing Pot Noodle closer to BLAST fans around the world watching from 150+ territories and in 28 languages. 

Fans can also expect a bespoke content piece that will be featured across the BLAST global broadcast channels as well as an online giveaways where Pot Noodle will be giving the gaming community a chance to win prizes.

For fans attending all three days of Counter-Strike action at the OVO Arena Wembley, Pot Noodle will be on-site activating with attendees from their booth. The famous snack brand will also feature on the in-arena advertising screens and branding.

Alexander Lewin, SVP of Commercial Revenue for BLAST, said: “BLAST has been collaborating with iconic brands for nearly four years and we’re excited to welcome a powerhouse of the snack world in Pot Noodle. 2024 is shaping up to be a historic year for London and the UK with an incredible amount of esports activity and arena events taking place. We are thrilled to welcome the return of top-level Counter-Strike and we can’t wait for fans to see what Pot Noodle has to offer both on-site at their booth and online through our global broadcast.”

Amanpreet Singh, Global Brand Partnerships lead for Gaming at Unilever said : "Gaming is fast becoming the epicentre of culture, community and commerce and we are thrilled to partner with BLAST for the Premier Spring Final in London. Our brand has always been about quick, easy, and delicious moments that provide satisfaction, and we see a natural synergy with the fast-paced and exciting world of esports. We can't wait to bring fun and flavour to the fans both at the event and online."

The BLAST Premier Spring Final gets underway on the Wednesday, 12th June, with eight of Counter-Strike’s best teams descending on the UK’s capital to battle for a total prize pool of $425,000. The winning team will qualify for the BLAST Premier World Final later this year. 

Participating teams: Astralis, FaZe Clan, G2 Esports, Natus Vincere, SAW, Virtus.pro, Team Spirit and Team Vitality.

Find out more information visit: https://www.potnoodle.com/refuel-with-Pot-Noodle.html