Blixt Appoints Daniel Öhlander as Head of Sales and Marketing to Drive Global Expansion
Blixt, a leader in software-defined solid-state power systems, proudly announces Daniel Öhlander as its new Head of Sales and Marketing. Daniel brings extensive experience in strategic marketing and leadership, previously serving as Strategic Marketing Director at Schneider Electric Nordics, CEO at Brighthandle AB, and Head of Yale Scandinavia.
This appointment coincides with a period of significant momentum for Blixt, following a successful funding round co-led by USV and ERV, and the upcoming commercial launch of our next-generation multi-functional switchgear.
Our innovative switchgear replaces mechanical switches with power electronics, enabling programmable energy management that gives customers unparalleled control and flexibility over their energy usage. It provides real-time monitoring, remote control and DC compatibility and responds to faults 1000 times faster than conventional circuit breakers.
Daniel will play a crucial role in engaging with customers to implement Blixt’s technology across various customer segments. With a Masters degree from the Royal Institute of Technology (KTH) and comprehensive experience in technical development, sales, communication, and marketing, he strengthens the team as Blixt strives to become a leading player in the field of software-defined power systems.
"I am thrilled to join the groundbreaking team at Blixt that is leading the technology shift in smart energy management. As I see it, we will help the world jump years ahead in fighting climate change and at the same time save operational costs for our customers. After several fantastic experiences with building new businesses within large corporations, it is great to become part of a smaller, agile, and impressively competent team to help unleash the enormous potential of the Blixt technology. I have no doubt the Blixt technology will rock the world of energy management, and I am just here to accelerate it," says Daniel.
In his new role, Daniel will enhance customer engagement, package value-added solutions, build field trials, secure business agreements, and expand the sales and marketing team in line with company growth.
"Daniel's extensive experience and dynamic personality make him a perfect fit for our team. He will be an asset as Blixt leads the shift towards programmable power. We warmly welcome Daniel and look forward to working with him," says Charlotta Holmquist, President of Blixt.
About Blixt Tech AB
Blixt enables software-defined power by controlling current and voltage in real-time. The solid-state technology platform includes multi-functional switchgear and next-generation battery system architecture, providing a more reliable, flexible, and efficient electricity infrastructure. The company holds an extensive patent portfolio and has been an official member of Infineon’s high-quality partner ecosystem program since 2021. Blixt was founded in Sweden in 2018, and among the investors are USV, ERV, Baywa r.e. Energy Ventures, and Third Derivative. For more information, visit https://blixt.tech.
Contact:
Charlotta Holmquist, President BLIXT
Email: charlotta@blixt.tech
Phone: +46 (0) 708881333
