Key contract signals Harding’s cruise comeback
Harding has been awarded contracts to deliver innovative lifeboats, tender vessels and davits to a major cruise line.
Out of the cruise segment since 2013, SOLAS leader Harding used the timeout to re-think their relationship to cruise owners and shipyards, and redesign their core products to meet the latest demands of the industry. The first deliveries will go to a leading cruise line, whose name had not been made public at the time of this release.
“A feather in our cap”
“To become the chosen supplier for this prestigious project, we had to show that we could come up with something new, both to the owner and to the shipyard” says Harding CEO Styrk Bekkenes.
“Getting contracts with world leaders is really a feather in our cap,” he adds.
Bekkenes emphasizes the critical nature of relationships between suppliers, yards, and owners:
“Convincing the shipyard that we had products that would meet the cruise lines’ high standards was our first challenge. Winning the confidence of a benchmark shipyard confirmed that we were back on the right track in the cruise segment.”
Safety by design
The new Harding lifeboats are two stories unto themselves – a novel double-decker design that enables a record passenger capacity of 440.
“Not only do the new boats carry more people, they are easier to load and unload, because each deck has two entrances,” states Cruise Sales Director Hallvard E. Skaare.
The new design also shrinks the waterline, saving valuable space shipboard, while offering a roomier interior on board the lifeboat.
“The comfort level is far above the present industry standard,” Skaare assures.
The new lifeboats look so good passengers might find themselves wishing they could take one for a spin. The good news is, with Harding’s equally attractive tender vessels – they can.
“Cruise owners want passengers to be immersed in the cruise experience from the time they set foot on board, and transportation to and from shore is part of that total experience,” says Skaare.
With air conditioning, roomy and comfortable seats, and an ultramodern design, the new tenders will be an integral part of a new cruise concept. And Harding is taking it one step further.
Completing the concept
Even the davits used to lower and retrieve lifeboats and tenders have undergone a transformation.
“The davits Harding supplies to the offshore industry are completely enclosed. This is for safety and maintenance purposes offshore, but an enclosed davit, designed for cruise, meets an aesthetic need as well,” says Skaare.
No more rust stains, greasy wires, or scary-looking gears. Harding’s all-enclosed davits are sleek and elegant, enhancing rather than detracting from the ship’s overall appearance. And while pleasing passengers is the ultimate goal of a cruise line, lower maintenance and easier cleaning with the modern davits are added benefits that owners and operators can smile about from shore.
So does all this innovation at once present risks?
“We have been in the marine safety business since 1928. This is innovation based on proven engineering,” confirms Styrk Bekkenes.
In both scope and value, the new cruise contract represents the biggest to date for Harding Safety AS.
”We took the chance, and it paid off. This new contract gives us a renewed and important foothold in the cruise industry, at a time when the offshore market is suffering due to low oil prices,” says Bjørn Sturle Hillestad, Global Sales and Marketing Director in Harding Safety.
Harding will deliver a total of:
- 12 x 440 person lifeboats
- 24 x 230 person Lifeboat/Tender
- 36 x PD55 DM davits
- 6 x rescue boat stations
The contract also includes options for further deliveries.
For more information on Harding’s return to the cruise segment, contact Cruise Sales Director Hallvard Skaare: hallvard.skaare@harding.no Mobile +47 940 19 602
ABOUT HARDING:
Harding combines the original thinking and first-class products of the Davit Company, Fiskars, Noreq, Schat-Harding, Schat Watercraft, Waterman, Mills and Mulder & Rijke. This family of trusted brands enables Harding to offer fully integrated packages of lifeboats, davits, hooks, winches, cruise tenders, and rescue boats, backed up by the largest service network in the industry.
Harding was established in 2013 when Schat-Harding and Noreq AS merged to form the world's leading manufacturer and supplier of lifesaving equipment.
Harding Safety A/S
Seimsvegen 116
5472 Seimsfoss
Norway
www.harding.no
Phone +47 53 48 36 00
For Norwegian version see attached Word document.
