Blue Calypso, On The Dawn Of A Mobile Revolution, Power To The People!
New mobile and web application combines the power of mobile, personal endorsements and social media now known as “Calyping”.
Dallas TX, September 21, 2010 –Blue Calypso, poised for fundamental change, will be the world’s first content network to put the power of marketing distribution in the hands of those who matter most, the consumers. The mission, revolutionize the rapport of marketers and consumers, creating a mutually beneficial relationship where the consumers are financially rewarded for their valuable voice and reach. “I see a lot of mobile marketing concepts, I have never seen anything like this. Very exciting!” say Dan Butcher, Associate Editor at Mobile Marketer.
Bridging the gap between technology and social evolution.
Developed by Blue Calypso’s techno geeks in Dallas, TX and Costa Rica, the patented* content network is powered by custom mobile and web applications. It’s revolutionary methodology matches targeted consumers with brands and businesses they are passionate about, turning them into loyal Endorsers. Endorsers use the app to Calyp (select and distribute) their endorsements by way of engaging text messages and social network posts. Valuable content on the network will include the likes of entertaining campaigns, compelling offers and one of a kind experiences for Endorsers to calyp to the people in their worlds they know will also appreciate it. The network follows the Endorsers valuable reach, the farther their Calyps go the more they are rewarded with cold hard cash loaded onto their very own Blue Calypso Visa Debit Card, rewards for the real world.
This one of a kind friend-to-friend distribution approach serves relevant marketing messages by uniting mobile devices and social media psychology. As reported recently by Yahoo News, a new study from the Pew Internet Project illustrates just how rapidly consumers are embracing applications on their mobile devices, 1 in 4 U.S. adults now use mobile apps. In addition, today’s digitally savvy consumers are constantly texting, tweeting and posting. “Mobile phones are our most personal device, it’s the first and last thing many of us look at each day, making it the PERFECT vehicle for valuable marketing content. No one knows us better than our friends and nothing is more powerful than a personal endorsement. Blue Calypso ties it all together!” says Blue Calypso CMO Sabrina Dee.
The patented content network was built to please. For marketers, reaching their most valuable customers where they live, work and play regardless of their mobile phone or carrier has never been easier. The robust interface offers account options for both a single advertiser as well as agencies where they can easily create, deploy and measure campaigns with the most immediacy and relevancy mobile marketing has to offer. They can build, save and reuse scored targeted profiles by demographics and interests, as well as offer the most relevant message to recipients by serving multiple ads within the same campaign that work within geolocation, day of week and local conditions such as time of day and temperature. For Endorsers, the network offers endless entertainment value with four program levels to reach. Status levels include Preferred, Gold, Platinum and Elite. The higher the status, the higher payout. Each level packs an even deeper role, VIP Benefits. Just by flashing their app or Blue Calypso Visa Debit, they cash in on rewards provided by their favorite brands and businesses such as exclusive access to advanced ticket sales, line skipping at hot spots, discounts at their favorite eateries, special events and more. Additionally, Endorsers earn points for all of their engaging activities including rating content, posting testimonials, friend referrals, and more. Every point earned is one point closer to the next pay out level as well as a chance to win the current “Calypstakes” prize, a no purchase necessary reoccurring giveaway of cool prizes.
Blue Calypso is all set for a fourth quarter movement, launching October 29th in Dallas, TX with additional markets to follow.
In celebration Blue Calypso has released an incredible limited launch offer. Endorsers can jump from Preferred right to Gold Endorser status just for signing up! Additionally brands and businesses looking to get in on the action are being offered incredible introductory offers.
Viva La Revolution! Visit www.Calyp.com to learn more.
*U.S. Patent 6,664,516 issued February 2010. One of very few issued mobile advertising patents.
Contact: Hillary Anderson | Tel: +1 972-695-4776 x515 | HAnderson@bluecalypso.com
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