Maverick PAC hires Blue Clover
San Antonio, TX – Maverick PAC (MAVPAC)—a large, highly-active, conservative political organization that captures a network of more than 1,500 young professionals—has hired On and Off-line Branding firm Blue Clover to redesign its website.
Blue Clover’s scope of work includes design and development of an intuitive five-section website with a content management system (CMS), integration with PayPal, the ability to feature event information per market and inclusion of a newsletter opt-in function with a call to action and SEO best practices. The new website will reside within the Rackspace-supported Blue Clover cloud.
Once the website look and feel is established and the design is approved, Blue Clover will create matching assets for use on MAVPAC’s social media platforms, including Facebook and Twitter.
Founded in 2004, Maverick PAC is one of the largest and most active conservative political organizations that engages the young professional community in the civic process. MAVPAC is distinguished by the strength of its members and their ability to positively affect the conservative political landscape. The membership represents some of the most politically active young professionals in the country and each year generates impressive fundraising results for individual candidates and the party alike. Through 2011, its distinguished fundraising history and achievements in membership growth have positioned MAVPAC to further develop the future base of the Republican Party and lead a new generation of conservative activists, distinguished young professionals, and future public servants.
Known for its ability to galvanize large groups of conservatives, MAVPAC provides consistent access to leading candidates, elected politicians, and influential professionals. By hosting events in major cities and charging low ticket prices, MAVPAC has been able to lower the cost of having a conversation with major GOP leaders. Since its inception, MAVPAC has also developed a reputation for raising major funds in general elections (Maverick PAC has a policy to stay neutral in primary elections).
“Blue Clover is fortunate to work with organizations led by young people who are passionate about Texas and the U.S.,” said José B. Sena, president, CEO and founding partner, Blue Clover. “Now being involved, we know our work for them will take them to the next level in gaining regional and national exposure.”
Blue Clover serves brands around the world with marketing strategy, tools and media that move at the speed of change in today’s conversation-driven marketplace. Blue Clover mixes electronic branding through websites, e-commerce, SEO and content manageable systems with traditional tools including name and logo development, TV, radio, multicultural marketing, public relations, direct mail and special event planning.
BLUE CLOVER: San Antonio-based Blue Clover was established in 2003 by partners Sena, Juan Barrera (Executive Creative Director) and Chris Gilbert (Finance Director). Tim Hayden is now the fourth partner. The growing staff now includes 18 full-time creative, technology and management professionals. Within the past two years, the firm has opened offices in Mississippi as well as Austin, TX.
This innovative talent and relentless drive has distinguished Blue Clover as an award-winning firm, including a place in San Antonio Business Journal’s Top 50 Private Companies list in 2010; recognition from the American Design Awards’ Monthly Design Contest; PRINT Magazine’s Regional Design Annual (the most comprehensive competition annual), four awards in the 2009 Art Directors Club of Houston Awards Show (including the highest award: one of only five Judges’ Picks); San Antonio Business Journal’s Best Places to Work, San Antonio Business Journal’s Fast Track list for two years; Emerging Business Award from the San Antonio Hispanic Chamber of Commerce; the San Antonio Business Journal’s prestigious “40 Under 40” award for Sena; and 2008 and 2009 Association for Women in Communications Proliner Awards for national Public Relations campaigns.
Blue Clover’s past and present client list boasts more than 120 local and national clients, including Full Spectrum of NY(the national market leader in the development of mixed use and mixed income green buildings in emerging urban markets); Hyatt Regency New Orleans (Blue Clover created a comprehensive “core brand assets” campaign for the reopening of the hotel); Methodist Healthcare Ministries; Physicians Health Choice (a physician-owned company, PHC is a Medicare Advantage organization contracted by Medicare and is headquartered in San Antonio, Texas); Kendall-Jackson (Blue Clover produced a major blogger relations campaign for Jackson Family Wines in New York City, including the world premiere tasting of the Kendall-Jackson Summation varietals); Hotels & Preference (a network of privately owned properties with more than 120 four- and five-star hotels and resorts throughout the world); website and online marketing strategy for IBC Bank (Laredo-based bank with $12.1 billion in assets); a website design for San Antonio Spurs (four-time National Basketball Association champions); Dietz-McLean Optical; Time Warner Cable (second-largest cable operator in the U.S.); a website design project for Clear Channel Radio (owns and operates more than 1,200 radio stations in the United States); Bank of San Antonio (locally owned bank with $142 million in assets and services that include commercial banking, private client services, real estate financing, treasury management and personal banking); MISYS (an application software and services company that provides innovative, integrated solutions and services for the banking, treasury and capital markets and health care industries); Terramark (leading Houston-based commercial and residential real estate development and home building, including Espada community in south San Antonio); San Antonio Economic Development Foundation; TBG Partners (largest landscape architects and planning firm in Texas); Arquitectonica (international architecture, interior design and planning firm); Yantis Company ($100 million construction company; listed as one of the “Top 50 Private Companies” in San Antonio); Cross & Company (San Antonio-based commercial real estate company with more than 45 properties totaling approximately 4.2 million sq. ft.); Waggoner Engineering, Inc. (serves public agencies and private corporations across the southeastern U.S. discovering innovative infrastructure solutions); and USAA (largest private insurance and banking company in the nation).
MEDIA CONTACT: Jeanne Albrecht