Across Wireless founder joins BlueFactory

Across Wireless founder joins BlueFactory Anders Hardebring, one of the founders of Across Wireless, has opted to join BlueFactory as global sales director. BlueFactory develops mobile entertainment services and is currently represented in Stockholm and Hong Kong, although it intends to branch out into other markets too. Anders is joining the company from Sonera Smarttrust, where he worked as sales director. At BlueFactory, he will be in charge of building up the sales organisation. "With Anders joining us, the company is now entering a new phase, during which we plan to intensify our focus on sales and marketing, says Soki Choi, MD of BlueFactory. Anders possesses unique and extremely valuable expertise when it comes to building up a wireless communication company. He also has experience of getting a global sales organisation up and running." Over the past seven years, Anders Hardebring has become a familiar name in the field of wireless communication. Anders started work at AU-System in 1993, where he helped set up the subsidiary, Across Wireless, in 1994. Across Wireless conducts mobile Internet and mobile e-commerce operations. As sales and marketing manager, Anders helped developed the business and also opened sales offices in Hong Kong and the US. "I'm delighted to be getting a second opportunity of helping to set up a wireless communication company, says Anders Hardebring, Sales Director at BlueFactory. I also have great faith in BlueFactory's business concept and mobile entertainment, which is why it was not a difficult choice to make when BlueFactory offered me the job." BlueFactory currently employs ten people, including Anders, at its offices in Stockholm and Hong Kong. For further information, please contact: Soki Choi, MD, BlueFactory, tel: +46 70 623 59 13, or soki.choi@bluefactory.com Anders Hardebring, tel: +46 705 91 06 14, or anders.hardebring@bluefactory.com For photo, please visit BlueFactory's web site at http://www.bluefactory.com/web/presskit/anders_h.zip BlueFactory is a developer and provider of mobile entertainment services based on SMS and WAP over GSM and GPRS. BlueFactory supplies exciting new products to the young at heart, regardless of age. Besides making people happy, BlueFactory also aims to become the leading innovator within mobile media and entertainment services. BlueFactory has offices in Stockholm and Hong Kong. Thanks to its presence in the Nordic region and Asia, the company has access both to Sweden's leading position within mobile technology and to the highly developed user market in Asia. The first products were launched in October 2000. You can also visit our web site at http://www.bluefactory.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/11/08/20001108BIT01060/bit0001.doc http://www.bit.se/bitonline/2000/11/08/20001108BIT01060/bit0002.pdf