BlueFactory provides services to TIM
BlueFactory provides services to TIM BlueFactory in breakthrough contract with one of the world's largest GSM provider BlueFactory has signed a contract to provide mobile entertainment services to Telecom Italia Mobile's 21 million subscribers. A total of 11 services, developed in Sweden, will be launched at TIM's mobile portal i-TIM. Italy is the largest mobile telecommunications market in Europe. Of the some 58 million people living there, more than 70% own mobile phones. Although it has a low Internet penetration, Italy has the potential for the same frenetic mobile usage as Japan, a country experiencing high mobile penetration and low Internet penetration. In Japan, i-mode is a clear success. Year to date, some 32 million Japanese users have connected to mobile entertainment there . "As a result of the contract with TIM, we have developed a unique solution that guarantees that the telecommunications provider can handle up to three million SMS per month," said John Wennerström, Technical Manager for BlueFactory. "We can now say that we are one of Europe's largest providers of mobile entertainment services," said Soki Choi, CEO for BlueFactory. "Through the addition of this contract, our reach extends to more than 30 million users throughout Europe." BlueFactory will launch a total of 11 mobile entertainment services onto the Italian market, including a set of exciting quizzes such as SciFI Quiz and Extreme Quiz, as well as the adventure game Hunters & Collectors. BlueFactory will release applications based on SMS and WAP, with the option of global positioning. The Company can also offer entertainment services optimised for GPRS. The first applications will be available on i-TIM, the provider's mobile portal, from the end of October. The Company's Web address is: www.i- tim.it. BlueFactory and the Nordic Venture Capital Group will jointly occupy booth BO4 at the SMAU telecommunications fair to be held October 18th and 19th in Milan, Italy. BlueFactory is also represented at the Swedish IT Style fair in Tokyo, Japan. The fair is part of the Swedish government's effort to foster positive relations between the two countries. For further information, please contact: Soki Choi,CEO BlueFactory, tel: +46 8 553 410 00 Anders Kinberg, Marketing Director, tel: +46 8 553 410 07 or anders.kinberg@bluefactory.com Already the market leader in Sweden, BlueFactory aims to be the leading provider of mobile interactive entertainment in Europe. BlueFactory offers wireless enabling technologies, software and entertainment applications based on existing and future technologies (SMS, WAP, WIG, WEB, KJAVA, Positioning and Bluetooth). BlueFactory currently has offices in Stockholm and Hong Kong. www.bluefactory.com ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/10/15/20011015BIT00220/bit0001.doc http://www.waymaker.net/bitonline/2001/10/15/20011015BIT00220/bit0002.pdf