Largest ever e-business event in China BlueFactory at Enterprise China 2000

Largest ever e-business event in China BlueFactory at Enterprise China 2000 The Swedish company BlueFactory, developer and provider of mobile enter- tainment services, is participating at Enterprise China, Chinas largest e- business event ever. The event is taking place in Beijing between 29 No- vember and 1 December 2000 and is approved by the Ministry of Foreign Trade and Economic Co-operation. As China lines up to become an integrated member of the World Trade Or- ganization, all IT intensive sectors are under pressure to quickly reach a globally competitive standard. China is today the fastest growing IT and Internet market. Enterprise China 2000 is China's largest e-business event ever. BlueFactory has been invited to speak about e-communication. - With a presence on both the Swedish and Asian market, our main task will be to share our expertise in 3G and mobile entertainment, which is a high-growth sector in Asia, says Soki Choi, CEO BlueFactory. BlueFactory and Ericsson are the only Swedish companies invited to take part in Enterprise China. During the event BlueFactory will meet represen- tatives from other participating companies, as well as members of China's local and national authorities and many Government Ministers. Among the speakers are renowned Jack Ma, Founder, Chairman and CEO of Alibaba.com (China's largest Internet-site) and Masayoshi Son, Founder, President and CEO, Softbank, (leading ownership positions in Yahoo). Enterprise China 2000 is organized by worldwide media group GDS Interna- tional, specializing in B2B projects for the Governments and Regulatory Authorities of emerging economies. For further information: http://www.enterprisechina2000.com/indexeng.html For further information, please contact: Soki Choi, MD, BlueFactory, tel.: +46 70 623 59 13, or soki.choi@bluefactory.com Anders Hardebring, Global Sales Manager, +46 70 591 06 14, anders.hardebring@bluefactory.com Julie Cheng, Asia Business Developer, +46 702 880 254, julie.cheng@bluefactory.com BlueFactory is an independent developer and provider of mobile entertain- ment services based on SMS and WAP over GSM and GPRS. BlueFactory supplies exciting new products to the young at heart, regardless of age. Besides making people happy, BlueFactory also aims to become the leading innovator within mobile media and entertainment services. BlueFactory has offices in Stockholm and Hong Kong. Thanks to its presence in the Nordic region and Asia, the company has access both to Sweden's leading position within mo- bile technology and to the highly developed user market in Asia. The first products were launched in October 2000. You can also visit our web site at http://www.bluefactory.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/11/29/20001129BIT00620/bit0001.doc http://www.bit.se/bitonline/2000/11/29/20001129BIT00620/bit0002.pdf