JUNCTION INTERNATIONAL RE-LAUNCHES WEBSITE; PROVIDES TIPS FOR BUSINESSES IN SEARCH OF TRANSLATION SERVICES
West Palm Beach, FL – October 10, 2011 – Junction International, LLC, a full-service provider of translation, localization, and cross-cultural communications solutions in over 100 languages, has announced the re-launch of the company’s website at www.junctioninternational.com. The recently expanded site is available in English and Spanish, includes a thorough vendor registration form, and interactive blog featuring interesting tips and advice for companies with a global footprint, such as what to consider when choosing a translation partner; how to communicate in different cultures; typos and errors for every business to avoid; how to go global on a budget; and how to reach new markets via the web.
“It’s critical for today’s business professionals to know their customers and to be able to adequately communicate with them – in their native language,” said Claudia Waitman, President & CEO of Junction International. “We are thrilled to be able to utilize our new website to share some key learnings and findings to help businesses better navigate their multicultural audience and to expand their reach worldwide.”
Some of the tips and advice provided by Waitman include:
- Choose a professional company that is familiar with your industry. Language varies from business to business and industry to industry. There is jargon in any language and it is critical that your language partner is familiar with your business to ensure that your company’s copy does not get lost in translation.
- Know how potential customers and clients around the world see your brand and logo. It’s important to gather a range of perspectives from a variety of cultures before developing and launching a new brand or logo. It’s called cultural evaluation and it can save a company time, unnecessary frustration and extra costs in the long run.
- Save money by knowing how you plan to use the translated content. Is the plan to have the translations published or will they solely be used internally for information purposes? If the content will only be used internally, money can be saved by requesting a draft translation, which shortens the re-checking process and can cut costs by up to 30%!
- Develop a multilingual strategy for your business and website. Studies show that over 100 million people access the Internet in a language other than English. Statistics also show that visitors will stay on a website for twice as long when they find content in their native language. Know your customers’ demographics, narrow down the languages you want to target and then translate your website to maximize your hits!
Junction International was founded in 2008 and since then has successfully worked with and provided translation, website globalization, typesetting, desktop publishing, cross-cultural consulting and multilingual transcription to clients of all sizes in a variety of industries, including education, government, healthcare, pharmaceutical, legal, finance, marketing, and human resources. According to Waitman, Junction International’s success can be attributed to the company’s ability to remain intimate and personal with its clients despite its expanding experience and growing client list.
“What separates Junction International from the competition is that we are truly a boutique company at heart,” added Waitman. “Despite our rapid growth and comfort working with companies of all sizes, we are still able to give our clients the added value they need and personal attention they deserve.”
Follow Junction International via Facebook at https://www.facebook.com/pages/Junction-International/64653052776 or on Twitter at http://twitter.com/#!/JCTINT.
Melissa Perlman
BlueIvyCommunications
561-310-9921 (cell)
melissa@blueivycommunications.com
About Junction International, LLC
Junction International, LLC is a Women’s Business Enterprise National Council (WBENC) Certified, full-service provider of integrated cross-cultural communication and technology solutions. The company’s customer-focused approach is designed to support worldwide business communication. Junction offers an array solutions in over 100 languages, including translation, website globalization, typesetting and DTP, cross-cultural consulting, and multilingual brand management. For more information, please visit www.junctioninternational.com.
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