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SOUTH FLORIDA-BASED PUBLIC RELATIONS COMPANY, BLUEIVYCOMMUNICATIONS, OFFERS TIPS TO NEW YORK HOSPITAL WHERE BLUE IVY WAS BORN

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Boca Raton, FL, January 10, 2012: With the birth of Beyonce and Jay-Z’s baby, Blue Ivy, this past weekend, reactions have ranged from fanatic and positive to negative and angry. The positives are obvious: a new baby for the power couple; a new song by Jay-Z honoring his daughter; and endless media coverage and social media exposure for a few lucky companies that share the Blue Ivy name. The negative reactions, however, are primarily related to the New York hospital where baby Blue Ivy was born and the treatment some patients and relatives supposedly received this weekend.

According to parents of other newborns in the NICU (Neo-natal Intensive Care Unit) at New York’s Lenox Hill Hospital, they were kept away from their babies by Beyonce and Jay-Z’s overprotective security team. Additionally, a group of mothers attending a breast feeding class at the hospital, claim the security team was unpleasant and rude to them. According to a few news sites, a lawsuit is now being threatened.

It looks like the hospital is in need of some good crisis management PR and the team at BlueIvyCommunications (www.blueivy.co) is here to help. Following are five brief tips to hopefully get the hospital back in the good graces of the media (and its patients):

  1. Gather the facts. Know what happened and do not speculate or allow others to speculate. The hospital should be reaching out to the parents of the newborns, the mothers from the breastfeeding class and any other hospital visitors that may be relaying negative experiences from the weekend.
  2. Relay the known facts openly and honestly. If some facts are not yet known, say so and explain that you are working hard to gather all of the information to fully understand what happened. Be open and honest with the parties involved as well as the media. In today’s world of instant 24/7 news, ignoring or avoiding the issue does not work.
  3. Show empathy and concern for the aggrieved parties. Contact those that have been affected directly. Remember, they are patients/customers of yours!
  4. Appoint one official spokesperson. Make sure the spokesperson is briefed continuously and maintain one consistent message when talking to the media.
  5. Monitor the media and the web. This will help you see how the issue is being discussed, and see if any new complaints are arising that you need to address directly.

For more PR tips and advice, please visit www.blueivy.co. 

Melissa Perlman
BlueIvyCommunications
561-310-9921 (cell)
melissa@blueivycommunications.com
www.blueivy.co 

About BlueIvyCommunications
BlueIvyCommunicationswas founded in 2011 by Melissa Perlman, a Boca Raton, Floridaresident. Melissa created the company to help small and medium-sized businesses, non-profit organizations and entrepreneurs achieve their goals through successful public relations, strategic communications and good writing. BlueIvyCommunicationsis the "must have" communications partner for today's growing businesses and organizations. Founded on the principles of good writing and a commitment client service, BlueIvyCommunicationsoffers its clients an unmatched combination of superb writing, PR counsel, and attentive and strategic support. Learn more at www.BlueIvy.co.