New Edition Out Now | Bluffer's Guide to Management

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John Courtis & Elizabeth B Ratcliffe update the original guide to managing your workplace inferiors...

Never again confuse your production matrix with your PEST analysis, your shifting paradigm with your SWOT analysis, or your change catalyst with your final SMART analysis. Bask in the admiration of your fellow managers as you pronounce confidently on the merits of the 360-degree performance appraisal, just as long as it doesn’t come round full circle, and hold your own against the most demanding of CEOs, COOs and CFOs.

The guide coaches readers on how to bluff their way into the coveted corner office. There are chapters covering the theories to quote, the job titles to hide behind and the cardinal sins of management.

A 5-million-copy bestselling series, The Bluffer’s Guides® have been helping people out of sticky situations for over four decades. Now relaunched, they’re back – and not just in paperback. E-books are available from all major online bookstores. Bluffer’s mission is to eradicate social embarrassment from this world, and (with the help of their witty experts) they’re well on their way to doing just that.

The Sunday Telegraph described the original series as containing ‘an amazing amount of solid fact disguised as frivolous observation’ and Daily Mail hailed the guides as providing a ‘means to apparent instant erudition without actually having to know or study anything.’

After three years as accountant officer of an RAF Fighter Command unit, John Courtis joined the finance

staff of Ford of Britain where the foundations of his management skills were laid – mostly by observing others’ mistakes. Since then he has accepted directorships in management selection, manufacturing and headhunting, the common factor being that at the time he joined each board he knew virtually nothing about its business.

Elizabeth B Ratcliffe qualified with a doctorate in hydrochemistry in 1997 but, while collecting rainfall samples in a hurricane, decided to switch to a career with a better survival rate. Her time in management has covered a wide variety of roles and her mission is to hold every possible management title (to prove that bluffing applies effectively to all). 

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Never again confuse your production matrix with your PEST analysis, your shifting paradigm with your SWOT analysis, or your change catalyst with your final SMART analysis.
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Elizabeth B Ratcliffe qualified with a doctorate in hydrochemistry in 1997 but, while collecting rainfall samples in a hurricane, decided to switch to a career with a better survival rate.
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Bask in the admiration of your fellow managers as you pronounce confidently on the merits of the 360-degree performance appraisal.
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Quotes

The Bluffer's Guide to Management would make waiting for a train a positive delight.
THE JOURNAL OF THE AMERICAN CHAMBER OF COMMERCE
Learn to be a better manager while laughing at the folly of it all. Very entertaining and well-written.
JOHN PURKISS, CO-AUTHOR OF BESTSELLING BRAND YOU