BNP Paribas Asset Management appoints new Head of Sales Nordics
BNP Paribas Asset Management (‘BNPP AM’) announces the appointment of Henrik af Donner as Head of Sales for the Nordic region, effective 3 March 2025

Henrik has extensive experience of working with Nordic clients having held senior positions at several global firms in the Nordics including AXA Investment Managers1 as Co-Head of Nordic Clients, and UBS Global Asset Management2 as Co-Head of the Nordic Market.
In his new role, Henrik will be focused on deepening client relationships, expanding BNPP AM’s presence, and developing the business across the Nordic region.
Jan Lodewijk Roebroek, CEO Netherlands and Nordics BNP Paribas Asset Management, comments:
“We are delighted to have Henrik join us to head up the Sales efforts in the Nordics. With a high degree of growth and wealth creation, deep and sophisticated market segments, the Nordic region is of key importance to BNP Paribas. We are convinced that Henrik’s extensive experience in this area will help us to expand our broad asset management offering in this strategic region.”
Eirik Winter, CEO of BNP Paribas Group in the Nordic region, comments:
“This appointment is another step in the continued strengthening of BNP Paribas’ position in the Nordic region. The region is home to some of the world’s most sophisticated investors, and this matches BNPP AMs capabilities and expertise very well. Henrik will play a key role in helping our clients navigate today’s complex and evolving landscape and we are thrilled to have him join our team on the ground in the Nordics.”
Nordic Press Contact:
Jennie Casselborg, Head of Communications & Company Engagement, BNP Paribas Group Nordic region
T: +46(0) 70 859 0135 │E-mail: jennie.casselborg@bnpparibas.com
About BNP Paribas Asset Management
BNP Paribas Asset Management (‘BNPP AM’) is the investment arm of BNP Paribas, a leading banking group in Europe with international reach. BNPP AM aims to generate long-term sustainable returns for its clients, based on a sustainability-driven approach. BNPP AM focuses its expertise on five core capabilities - High Conviction Active Strategies, Emerging Markets, Private Assets, Systematic, Quantitative & Index, and Liquidity Solutions - with investment processes incorporating quantitative, ESG and fundamental research. These capabilities can be combined into multi-asset solutions aligned with our clients’ goals.
Sustainability is core to BNPP AM’s strategy and investment philosophy. Among the leaders in thematic investment in Europe1, BNPP AM intends to contribute to a successful Energy transition, healthy Ecosystems, and greater Equality in our societies (our “3Es”). BNPP AM currently manages EUR 604 billion of assets (EUR 730 billion of assets under management and advisory) and benefits from the expertise of more than 500 investment professionals and around 400 client servicing specialists, serving individual, corporate and institutional clients in 68 countries.
Source: BNPP AM, as of 31 December 2024
1 Source: 2nd in Europe on sustainable thematic strategies, according to an analysis made by BNP Paribas Asset Management based on Morningstar data as at 31/12/2023.
For more information please visit bnpparibas-am.com, or our newsroom.