From CKD patients to CKD travelers. A small change with a great impact.
Bookdialysis.com, the leading booking engine for holiday dialysis, is undergoing a noteworthy transformation by gradually substituting the term CKD patients with CKD travelers. This alteration reflects the brand's fundamental values, which revolve around empathy towards its users and a deep understanding of the emotional experience that accompanies booking holiday dialysis.
Operating in the field of holiday dialysis, it is widely acknowledged that individuals living with CKD, desire to be seen beyond their illness - they yearn to be seen as people, not mere patients. In the context of bookdialysis.com, these individuals are travelers first and foremost, irrespective of their dialysis treatment requirements. They visit the booking engine as part of their travel arrangements, seeking a more convenient means to access dialysis treatment at their chosen destination.
Bookdialysis.com team, in collaboration with Kidney Patient Associations like the European Kidney Patient Federation (EKPF), always stays in touch with CKD travelers and their needs. As they long to depart for a new adventure around the world, the leading booking engine for holiday dialysis respecting their adventurous spirits has decided to eliminate the term "patient" from the travel vocabulary. This seemingly minor adjustment has a profound effect on the mindset of these travelers who yearn to break free and discover new horizons. This is a decision that honors their identity as intrepid explorers and demonstrates their commitment to ensuring travel experiences are as liberating and fulfilling as possible.
Dr Agapi Manarioti
agapi.manarioti@bookdialysis.com
About bookdialysis.com:
Founded in 2017, we have grown from a holiday dialysis directory to become the one-of-a-kind, go-to online booking engine for holiday dialysis patients around the world.
Launched online in 2018 as booknowmed.com and backed by private equity funds and WB EDIF, our vision took the community by storm, by allowing renal patients on holiday, or away from home, to browse dialysis clinics and book treatments on the spot. The support we received from National Kidney Patient Associations and the broader renal care community alike, was game-changing and has helped us grow our network of partner clinics every year.
Very quickly, we made a name for ourselves by evolving our brand to bookdialysis.com, whilst embarking on a transformational journey to offer the simplest, quickest, and most reliable independent holiday dialysis booking experience for patients and renal care providers around the world.
Today, bookdialysis.com is a leading player in the field of holiday dialysis, offering a network of over 800 certified dialysis clinics across 5 continents
