MATTEL CANADA BLASTS OFF SUMMER BREAK WITH BOOMco.™ BOOM TOUR

Adrenaline seeking families, prepare to be blown awayTORONTO – Mattel shakes up the kids’ blaster market with the launch of ground breaking product line, BOOMco.™, aimed at 7 to 10 year olds. To celebrate the Canadian launch, Mattel is hitting the highway in a massive, supped up, attention grabbing, 10ft. tall RXT truck, and making stops at kid populated events across the province on the first ever BOOM Tour. The BOOM Tour’s first stop will take them to the CN Tower on Saturday, July 19th, where coupons for a FREE Clipfire™ Blaster will go to the first 500 families! The BOOMco.™ BOOM