Black Friday executed in line with high expectations on Boozt.com

Black Friday was, yet again, executed in line with our high expectations. The technical on-site performance, including response time and peak-traffic handling, as well as the fulfilment and distribution were of superior quality according to our benchmarking and as indicated by the high customer satisfaction.

“With a healthy stock composition going into Black Friday, we had a strong offering of relevant items to both our existing customers and the more than 35.000 new customers we welcomed on Black Friday and the “Black Friday early access” on Thursday”, says CEO at Boozt, Hermann Haraldsson.

Some 70.000 Black Friday orders were distributed by Saturday, with all remaining Black Friday orders sent no later than Monday.

“I am happy with the performance on Black Friday which again demonstrates the organisations ability to step up to the challenge and continue to deliver on the increasing expectations. With a Net Promoter Score of around 70 during Black Friday weekend, I can see that our customers are also happy, which bodes well for the continued growth of the company.”, says Hermann Haraldsson.

The outlook for 2018, as stated in the announcement on 21 November 2018, is unchanged.


For additional information, please contact:  

Boozt AB (publ)

Hermann Haraldsson / Group CEO / Phone: +45 20 94 03 95 / Email: heha@boozt.com 

Anders Enevoldsen / Head of IR & Corporate Communications / Phone: +45 53 50 14 53 / Email: anen@boozt.com 

This information was submitted for publication, through the agency of the contact person set out above, at 08:00 a.m. CET on 26 November 2018.



Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 2.0 billion in 2017. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.


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Boozt is a leading, fast-growing and profitable Nordic technology company selling fashion online. The Group generated net sales amounting to SEK 2.8 billion in 2018. Boozt offers its customers a curated and contemporary selection of fashion brands, relevant to a variety of lifestyles, mainly through its multi-brand webstore Boozt.com. The company is focused on using cutting-edge, in-house developed technology to curate the best possible customer experience. Besides Boozt.com, the company also runs the webstore Booztlet.com and retail stores Booztlet and Beauty by Boozt in Denmark. For more information, please visit booztfashion.com.

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With a healthy stock composition going into Black Friday, we had a strong offering of relevant items to both our existing customers and the more than 35.000 new customers we welcomed during Black Friday and the “Black Friday early access” on Thursday.
Hermann Haraldsson, CEO at Boozt