Boss Media and Svenska Spel sign strategic partnership agreement

Boss Media and Svenska Spel have worked together for several years on various projects in the area of digital gaming. Interest for digital games has increased dramatically, and the two companies have now decided to leverage the extensive experience that they have acquired. This combination, in which Boss Media has been responsible for technical and platform development and Svenska Spel has developed game concepts and handled daily operations, has proven to be very successful. With the partnership agreement, the two companies will now take advantage of the unique platform that the partnership has created. Svenska Spel is selling its expertise and Boss Media’s technical platform to members of the World Lottery Association (www.world-lotteries.org) with a focus on Europe. Currently the WLA has about 140 members, of which there are some 60 in Europe that are potential customers. “I believe that Svenska Spel is the world leader in developing digital gaming. That expertise and Boss Media’s widely regarded profitable technology creates a combination that will be a strong offering in the market,” says Peter Bertilsson, president of Boss Media. “We see this as a significant opportunity to strengthen the regulated gaming market,” says Jan Stocklassa, manager of the International business area at Svenska Spel. “If more companies within the WLA sphere increase their level of technical competence and improve their product offering, they will have significantly better ability to withstand competition from Internet companies and other competitors.” For further information, please contact: Peter Bertilsson, President and CEO, Boss Media AB (publ), telephone: +46 (0)470 70 30 01 or +46 (0)70 993 25 54, e-mail: pbe@bossmedia.se Jan Stocklassa, Head of International Division, Svenska Spel, telephone: +46 (0)8 799 76 67 or +46 (0)70 253 22 92, e-mail: jan.stocklassa@svenskaspel.se