Boss Media develops Swedish Games Corp.’s world unique Internet poker - more government-owned licensed gaming companies expected to follow suit

Swedish Games Corp. (Svenska Spel AB) is the first among government-owned licensed gaming companies worldwide with a poker site, which is being launched on March 30. Boss Media provided the development work and system delivery. The next step on the market is expected to be that many government-owned licensed gaming companies follow in Svenska Spel’s footsteps and launch their own sites.

Svenska Spel first among 140 WLA operators In total, there are about 140 WLA government-owned licensed gaming companies, so-called WLA (World Lottery Association) companies, worldwide. Svenska Spel is a pioneer among WLA operators in on-line gaming. “Svenska Spel is the first government-owned licensed gaming company to launch Internet poker. There are more companies in the starting blocks and they are well aware of our role in the development of this poker site and how important it is that the system supplier is the right one,” says Johan Berg, President of Boss Media. Gaming responsibility a critical issue – Boss Media offers unique system In November 2005, Svenska Spel received approval from the government to be the first Swedish gaming company to launch Internet poker. Since then, preparatory work has been under way at full speed. The aim during the entire development process was to create a world-class poker site in terms of entertainment and gaming responsibility. “Gaming responsibility is a critical factor for the government-owned licensed gaming companies. Our solution is clearly more advanced that what is available on the market today. It creates greater security for the end-users as well as for the gaming company since they gain increased control of the gaming operations,” says Johan Berg. Platform for increased control and more selection possibilities Boss Media’s instant gaming platform, which was already being used by Svenska Spel, was selected as the base of the development work to ensure that the high demands could be met. “It is a system that is easy to implement and which offers a high degree of control and many choices for the operator in the future. For example, it is easy to add new and change existing games and other programs that enhance the efficiency and security of the gaming operations. We are seeing great interest in this solution among the government-owned licensed gaming companies,” says Johan Berg. For further information, please contact: Johan Berg, President and CEO, Boss Media AB (publ), telephone: +46 (0)470 70 30 01 or +46 (0)733 70 30 25, e-mail: johan.berg@bossmedia.se