Princess Group selects Boss Media to deliver Casino and Poker System

Princess Group (www.worldofprincess.com), with more than 85 companies and 6,000 employees, has selected Boss Media to supply their online casino and poker solution. The contract is a 10-year exclusive deal and marks an important milestone in the emerging trend of land-based casino operators entering the online marketplace. Princess will use all its land-based venues to actively promote the online products. Approximately 250,000 people visit their venues on a monthly basis. Princess Casinos International hold licenses to operate casinos in nine countries worldwide with two more licenses to be issued before year-end. In total Princess Casinos operates 17 land-based casinos with three more casinos soon to open. In addition to their casinos, Princess Group also operates ten hotel and resort properties, several restaurants and entertainment centers, duty-free shop chains and a variety of industrial and investment companies. Boss is to supply a casino system that will be available in both a downloadable and in a web-based version. The poker application will link to the existing Boss Media Poker Network (International Poker Network). “As a result of this transaction, Boss Media secures its position as a leading supplier of systems to land-based operators who make the move into the online market – and who promote their online operations actively through the land-based venues. Given the high number of visitors to the venues, combined with Princess’s great expertise in casino operations we are confident that this cooperation will be successful,” says Peter Bertilsson, CEO of Boss Media. “Boss Media has a proven record of success in this area, is fully transparent and has an excellent product offering. This combined they became our natural choice,” says Guven Eraslan, CEO of Princess Casinos International.