Sports Cafe chooses Boss Media’s online gaming system

Sports Cafe, owner and operator of the Sports Cafe chain of leading licensed sports entertainment venues in the UK, has selected Boss Medias system for launching an online gaming solution, Sports Cafe Casino.

Sports Cafe Casino, which will become operational in September 2005, will initially offer online casino and poker, and will be subsequently extended to include sports betting. Sports Cafe Casino will be supported by online and traditional marketing programs through its established chain of outlets. The launch of Sports Cafe Casino is in line with the Sports Cafe’s aim of extending its brand to other revenue areas related to sports and leisure. “This agreement shows that our overall solution is attractive to leading operators aiming to expand their business by offering online gaming as a fast-growing complement to their well established chain of venues,” says Peter Bertilsson, CEO of Boss Media. “I am delighted to be undertaking this venture in partnership with Boss Media, who is recognized as a major player in the rapidly growing online gaming sector. I believe that Boss Media shares our vision of the potential for this market and welcomes the opportunity to provide a new and exciting product to the UK market aimed at both Sports and Gaming enthusiasts,” says William Balkou, CEO of Sports Cafe Holdings. For further information, please contact: Peter Bertilsson, President and CEO, Boss Media AB (publ), telephone: +46 (0)470 70 30 01 or +46 (0)70 993 25 54, e-mail: pbe@bossmedia.se