THE CAFÉ CONUNDRUM: TERRITORIAL CUSTOMERS BREW TROUBLE
Even signs and restricted Wi-Fi access can’t curb territorial customer behaviorCHESTNUT HILL, MA (May 8, 2012) – Increasingly “plugged-in” customers are grabbing extra seats, counter space and table tops by using cell phones, laptops and cups of steaming hot coffee to shield others from seemingly public spaces, according to two marketing professors who’ve studied this latest consumer clash. Just the act of purchasing a cup of coffee emblazoned with the café logo is enough to give customers territorial rights, which can lead to decreased space turnover and discouraged customers who can’t