The Power and Pitfalls of Fine Art in Advertising

Think Twice About Asking the Mona Lisa to Sell ToothpasteCHESTNUT HILL, MA (August 25, 2011) – Throughout the ages, fine art has been accorded a special significance and recognized as a powerful communication tool. Art has been used to sell everything from products to politics to religion.But art can be stripped of its special status if used carelessly by advertisers, according to a new study by researchers from Boston College and the University of Houston.If the artwork is viewed as a product-relevant illustration, then consumers no longer view it as art. Suddenly, they can take a