Bought By Many and Petplan help pug lovers club together to get a better deal on pet insurance
~ Pug policy offers owners enhanced cover for theft risks ~
5 June 2013 – Petplan and Bought By Many, a new company bringing people power to insurance, have launched a pet insurance policy designed specifically for pugs. The new policy provides enhanced cover for key issues such as theft.
Increasingly, pugs are at risk of “dognapping” from criminals, including organised gangs. In January, DogLost reported that in 2012 it received 3,500 reports of dog thefts in England alone including pugs – an increase of around 17 per cent on the previous 12 months[i]. Pugs are also particularly prone to eye, nasal, leg and intestinal health issues.
“In the UK, more people search online for ‘pug insurance’ than for any other breed of dog”, said Steven Mendel, CEO and Co-Founder of Bought By Many. “Pugs’ sociable nature, diminutive size, and financial value sadly make them a target for thieves – so insurance that covers the risk of theft is a must”.
“Any pug parent will tell you how special and unique they are, so we’re really pleased that we can offer a policy created with pug owners in mind.” said Margi Tooth, marketing manager at Petplan. “With Bought By Many, we’ve been able to help a passionate community answer a real need. It’s great news that now with Bought By Many’s help, we're able to bring a better solution to people wanting to protect their pug.”
Bought By Many helps consumers club together in groups to get a better deal on insurance - the bigger the group becomes, the better the offer they can negotiate. Pug parents can join the group, get a quote, and apply online via the Bought By Many website: Pug Insurance
- ends -
[i] Dognappings – organised gangs behind a surge of dog thefts
Red Lorry Yellow Lorry (PR Company)
Sarah Kelley or Rebecca Adewale
T: +44 (0)20 7403 8878
E: boughtbymany@rlyl.com
W: rlyl.com
About Bought By Many
Bought By Many uses social media to level the insurance playing field for consumers. It connects people with similar insurance needs in social buying groups. These groups can consist of people who share a postcode, a profession, a passion – or anything else. It then creates the opportunity to buy insurance on more favourable terms than would be available to them as individuals. And for insurers, it creates the opportunity to reach the risk segments they most value, profitably, and at meaningful scale. For more information visit boughtbymany.com.
Tags: