Brad’s Deals Releases Cyber Monday 2011 Data

62% of Consumers Shopped for Electronics on Cyber Monday

Chicago, IL –, the 2-million-subscriber website for shopping deals and advice, released data finding that 57% of shoppers spent less than two hours shopping this Cyber Monday while only 31% claim to have completed their shopping at work.

“Consumers are making educated decisions this shopping season,” said Brad Wilson, Editor-in-Chief of Brad’s Deals. “They conduct their research, they plan their strategy and they know where to find the best deals online.” led in popularity with 22% of shoppers claiming to have purchased the majority of their items from here.

62% of consumers purchased electronics followed by toys at 38% and apparel at 24%.

“Electronics will continue to be a hot item this holiday season,” explained Wilson. “Last season TVs led this craze, but this year it will be the tablet. Amazon pricing the Kindle Fire at only $199 has made the tablet an affordable purchase for mainstream consumers.”

Additional Cyber Monday 2011 Data

Brad’s Deals Top 3 Most Popular Cyber Monday Coupons:

  1. 1. 30% off Sitewide - Juicy Couture
  2. 2. $430 off HP Pavilion dv6t Quad Laptop - HP
  3. 3. $7 off + Free Shipping with $70 - Target

Most Common Cyber Monday Purchase:

1. UGGs

2. Dell Inspiron N4030 Dual-Core Laptop

3.  u-Control Silver Bullet RC Helicopter

44% of consumers also shopped on Black Friday.

More deals can be found daily at

Heather Lovett



Brad Wilson is the Founder & Editor-in-Chief of Staffed by a team of expert editors and bargain-hunters, Brad’s Deals, a free consumer resource, is a curated, one-stop digest of online shopping’s best deals. They also maintain a list of over 5,000 active online coupon codes and printable coupons valid at over 2,000 top retailers including Macy’s, Home Depot, Target and Amazon.  

Brad’s also publishes and