BradsDeals Launches and Releases its 2012 Holiday Shopping Predictions

More than 230 million consumers expected to partake in Black Friday and Cyber Monday

November 6, 2012 (Chicago, Ill.) – Now more than ever, consumers have the upper hand when it comes to holiday shopping. With access to leaked Black Friday ads and other information available online as early as September, planning for the holiday season has never been as easy.

“The key to Black Friday and the holiday shopping season in general is research and planning,” says Brad Wilson, CEO, “If done right, you can knock a ton of popular items off your gift list and more importantly, get them at the lowest price.”

So what are this year’s Black Friday and Cyber Monday predictions? Wilson weighs in:

  • Most improved retailer: Target
  • Best deal: Name-brand laptop for $169.99
  • Most sought after electronic: Android tablets
  • Total amount spent on Cyber Monday: $1.42 billion
  • Total consumers shopping Black Friday weekend: 232 million
  • Average spent per person: $405

In addition, Wilson predicts a 5.1% increase in holiday spending this year, with $592 billion in total holiday retail sales. He also expects a robust 14% growth on Cyber Monday, resulting in over $1.4 billion in ecommerce sales on that day alone.

To research, plan and execute your best holiday shopping, visit and

ABOUT BRADSDEALS is the largest editorial-driven deals site with more than five million email subscribers. For the past 10 years, BradsDeals has been dedicated to publishing the best online deals and coupon codes daily. Editor-in-Chief Brad Wilson created BradsDeals while a college student in 2002 as a way to spread the word about the online shopping tips and tricks that he learned as a student. Today, BradsDeals is also home to BlackFriday2012 and CyberMonday2012, reaching more than 25 million visitors annually.


Allison Stecko, BradsDeals

(312) 805-0383             

Matt Batt, BradsDeals

(773) 294-5808