Declining Consumer Confidence Drives Growth of Deal Website

Consumers Get Help Stretching their Budget at BradsDeals.com

Declining Consumer Confidence Drives Growth of Deal Website

Consumers Get Help Stretching their Budget at BradsDeals.com

Chicago – Brad’s Deals, the curated, one-stop digest of each day’s best shopping deals, just sped past 1.5 million subscribers. The company has grown at least 100 percent each year since 2006 and has accelerated its growth as the economy has deteriorated and the Consumer Confidence Index has declined.    

“This recession has created a much more educated consumer,” says founder Brad Wilson, “and Brad’s Deals is increasingly the filter through which these empowered consumers view shopping.”

People-powered by a team of expert editors, BradsDeals.com assembles the best of the best from the world of retail shopping deals and coupons each day, monitoring 2,000 stores and sellers from Amazon to Dell to Groupon to Macy’s.

“I started Brad’s Deals years ago during a time of ‘conspicuous consumption,’” remembers Wilson. “Today, in a time when saving is vital, it’s gratifying to see our service help so many shoppers save and to see our readers spreading the word to their family and friends.”

Consumer Confidence is the degree of optimism that consumers are expressing for the state of economy through their saving and spending activity. The median of the CCI is 100. Survey participants are asked to respond positive, negative or neutral to the following 5 questions.

  1. Current business conditions
  2. Business conditions for the next six months
  3. Current employment conditions
  4. Employment conditions for the next six months
  5. Total family income for the next six months

About BradsDeals.com

Brad Wilson is the Founder & Editor-in-Chief of BradsDeals.com, a free consumer resource. Staffed by a team of expert editors and bargain-hunters, Brad’s Deals publishes daily handpicked deals and maintains a list of over 4,000 active online coupon codes and printable in-store coupons valid at over 2,000 top retailers including TargetBest BuySears and Walmart.  Many coupons and deals are made available exclusively to the Brad’s Deals audience by retailers.

BradsDeals.com is home to BlackFriday2011.com and CyberMonday2011.com.

Contact:

Heather Lovett

312.965.3998

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