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Back-to-School Means Back to Morning Crunch Time New survey says breakfast a priority, skipped by majority

TORONTO, August 13, 2012 – While teary bedtimes or family dinners can make afternoons and evenings taxing for parents, it’s mornings that Canadian parents have declared the hardest over any other time of day. Six out of 10 Canadian moms and dads say morning is the most stressful period of the day, according to the results of a new poll  conducted by Ipsos Reid on behalf of Breakfast Cereals Canada. The survey is the organization’s first look at what really happens in Canadian homes in the time between “get up” and “go.” So how

Breakfast Cereals Canada Fact Sheet

Toronto, ON - There’s a reason why breakfast is perceived as such an important meal. Breakfast provides the energy and nutrients needed to “break the fast” and fuel your body and mind after a 12-hour slump without food. People who skip the morning meal miss out on important vitamins and minerals, which generally can’t be made up later in the day. For children and adolescents in particular, eating breakfast is linked to improved concentration and mental alertness in the morning hours. If you choose cereal, it only takes a few minutes to ensure you’re ready for the day! Nutrient rich. Most

Breakfast Cereals Canada back-to-school poll finds mornings most stressful time of day for Canadians

Toronto - As Canadians get ready to head back to school, there’s one meal that’s causing parents the most stress and guilt – and it has nothing to do with lunches. A new survey into what really goes into getting Canadian families out the door in the morning reveals that breakfast is not only the most important meal of the day, it’s also the most stressful. According to results of the landmark poll, conducted by Ipsos Reid on behalf of Breakfast Cereals Canada and offering a rare glimpse into the a.m. routine, mornings are indeed crunch time in Canadian households: six in 10 moms and dads

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