Bestival success for Isle of Pink fundraisers!

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Press release For immediate release: 14 September 2010 Press contact: Faye Golding, 020 7749 4122 fgolding@breastcancercampaign.org Bestival success for Isle of Pink fundraisers! Bestival went pink for Breast Cancer Campaign’s Isle of Pink fundraising initiative and helped raise more than £5,000 over the three-day period for breast cancer research. A pink star was designed by the Bestival team to illuminate the Isle of Pink fundraising stall, where festival-goers could buy a range of pink goods, such as wigs, wands, whistles and wings, as well as get their face painted in support of the charity, to help turn the event as pink as possible. Pink cupcakes made by Abigail’s Kitchen, Newport, were very popular amongst the revellers. As were the specially designed pink charity wristbands, which were snapped up after Ellie Goulding wore one during her performance on the main stage and Rob da Bank himself was also spotted wearing one. Another main attraction not on the scheduled line-up was the Isle of Pink panto horse (which became a unicorn for the fantasy fancy dress theme!), who gave up its spare time to volunteer too and went down a hit! Lauren Baskett, Breast Cancer Campaign’s Community Development Manager said, “This was Breast Cancer Campaign’s first time at Bestival and we are thrilled that the Isle of Pink campaign was a success! Festival-goers helped us turn the event very pink and raise much needed funds for breast cancer research.” ENDS Photo: The Isle of Pink stall and panto horse. More available. Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 104 research projects, worth almost £16.1 million, in 38 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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