Celebs urge UK clubs to take on charity challenge

Press release For immediate release: 17 March 2010 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Celebs urge UK clubs to take on charity challenge Dancing queen Camilla Dallerup and golfing legend Darren Clarke are encouraging clubs and groups across the UK to take on a new challenge this year to help beat breast cancer. The two sporting celebs are supporting Breast Cancer Campaign’s £100 Challenge throughout 2010 and are urging as many people as possible take on the Challenge in order to raise vital funds for breast cancer research. The Challenge is open to everyone, whether you’re part of a sports club, music group or even a ladies’ networking association and it’s easy to take part. Simply hold a fundraising event, aim to raise £100 (or more!) and have fun. You can do anything from coffee mornings with club members and sponsored events to quiz nights and black tie balls. Camilla Dallerup is supporting Campaign’s £100 Dance Challenge this year. She said “Breast cancer is the most common cancer in the UK with 125 people diagnosed with the disease every single day. So that’s why I’m encouraging you to help Breast Cancer Campaign beat this disease by signing up to its £100 Challenge. Anyone can take part and it’s a great way to have fun, so sign your club up today and help save lives.” Over 500 clubs took part in the £100 Challenge last year, raising over £270,000 to help Campaign continue funding innovative world-class research. We want to beat this target in 2010 but need your help, so sign your club up today. For more information or to request a fundraising pack full of ideas and handy tips, call 020 7749 3731, email 100challenge@breastcancercampaign.org or visit www.breastcancercampaign.org ENDS Picture caption: Camilla Dallerup urges clubs to take on Breast Cancer Campaign’s £100 Challenge Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 117 research projects, worth £17 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign is campaigning for all candidates standing for election to Westminster to sign up to the breast cancer research pledge: www.breastcancercampaign.org/election

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