Giant pink t-shirts fly over London to launch wear it pink day

Press release For immediate release: 1 September 2010 Press contact: Emily Snelling, 020 7749 4102 esnelling@breastcancercampaign.org Photos: PLEASE DOWNLOAD PHOTO’s VIA THE LINK AT THE BOTTOM OF THE PAGE Pink t-shirts fly over London to launch wear it pink day This morning (Wednesday 1 September) hundreds of 36 inch, pink, t-shirt shaped clouds were released into the London skyline to launch Breast Cancer Campaign’s wear it pink day, supported by Vanish. wear it pink takes place on Friday 29 October and registration is now open at www.wearitpink.co.uk. Schools, colleges and businesses throughout the country are encouraged to wear it pink in support of Campaign and donate £2 each to fund innovative world-class breast cancer research. 875 t-shirt shaped clouds were released to represent the number of women diagnosed with breast cancer each week – that’s 125 a day. The clouds are made out of soap-based foam, mixed with an environmentally friendly, pink, food colouring and travel across a 30 mile radius. wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year. Last year over one million people took part in wear it pink raising a staggering £3 million for breast cancer research to help improve survival rates. Rebecca Guy, Breast Cancer Campaign’s wear it pink Events Manager said: “By releasing the pink t-shirt shaped clouds we hope to encourage women and men to be breast aware and to raise money for Breast Cancer Campaign to continue funding vital breast cancer research. With 46,000 people diagnosed every year in the UK, we encourage everyone to organise a wear it pink day this October 29 at their school or work place to help save lives.” For only £2 Campaign challenge you to wear it pink on Friday 29 October, at work, at home or at school and help save lives. Visit www.wearitpink.co.uk or call 0800 107 3104 to register now. Ends Photo Caption: Pink t-shirt shaped clouds, made out of soap based foam, were today released over London’s skyline to raise awareness off Breast Cancer Campaign’s wear it pink day, supported by Vanish, which takes place on Friday 29 October 2010, www.wearitpink.co.uk . PRESS ASSOCIATION/Geoff Caddick Photo. Picture date: Wednesday September 1, 2010 Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 105 projects worth almost £16.2 million in 38 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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