Green becomes the new pink in fight to beat breast cancer
Press release For immediate release: 23 March 2010 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Green becomes the new pink in fight to beat breast cancer Spring has finally sprung and if you need a little inspiration to get into the cleaning spirit this year then why not chuck out your chintz for a good cause instead. Breast Cancer Campaign is encouraging everyone in the UK to recycle their unwanted mobile phones, used ink cartridges or old bras and textiles to help fund vital breast cancer research. The charity has raised over £100,000 through its recycling program since 2005, but now we need your help to raise even more money to help make a difference to the 46,000 people that are diagnosed with breast cancer every year in the UK. Breast Cancer Campaign receives £1 for every used inkjet cartridge and £3 for every mobile phone successfully recycled. The charity will also receive £1 from every kilo of used bras and £200 from every ton of textiles collected in specific recycling banks. Franklin Jacoyange, Breast Cancer Campaign’s Corporate Partnerships’ Executive, said “It is estimated that there are 15 million mobile phone handsets and over 30 million printer cartridges discarded in the UK every year, the majority of which could be recycled. Our recycling programmes offer people with a quick and easy way to support the charity and not only will you be helping us to continue funding breast cancer research, you’ll also be helping the environment.” Call 020 7749 3735 or email recycling@breastcancercampaign.org for your freepost mobile and inkjet cartridge bags or to find out where your nearest bra and textile recycling bank is. ENDS Notes to editors • Breast Cancer Campaign’s recycling partners include Eachonecounts, ShP Solutions and BCR Global Textiles • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 117 research projects, worth £17 million, in 44 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign is campaigning for all candidates standing for election to Westminster to sign up to the breast cancer research pledge: www.breastcancercampaign.org/election
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