Holly Willoughby and Sheridan Smith turn the nation pink

Press release For immediate release: 01 July 2010 Press contact: Emily Snelling, 020 7749 4102 esnelling@breastcancercampaign.org Holly Willoughby and Sheridan Smith turn the nation pink On Friday 29 October, people all over the UK will be wearing pink to mark the end of Breast Cancer Awareness Month and help fund Breast Cancer Campaign’s vital research. Holly Willoughby and Sheridan Smith have pledged their support to the charity by encouraging the nation to wear it pink. Schools, colleges and businesses throughout the country are encouraged to wear it pink in support of Campaign and donate £2 each to fund innovative world-class breast cancer research. Last year over one and a half million people took part in wear it pink raising a staggering £3 million for breast cancer research to help improve survival rates for the one in nine women who experience breast cancer during their lifetime. This recession busting fundraiser is cheap and easy to take part in, giving everyone the chance to help make a difference. Holly Willoughby, wear it pink supporter said; “I love wearing pink and on Friday 29 October I encourage everyone to take part in this fun filled event. “All you have to do is wear something pink to work or school and donate just £2 to help fund vital breast cancer research. 46,000 people are diagnosed with breast cancer every year, it is a disease which touches all our lives in some way so please, wear it pink and help Campaign research the cure.” Sheridan Smith said; “Pink is my favourite colour and I will wear it pink to support such a worthy cause! Please join me on Friday 29 October when I’ll be paying my £2 to wear pink and help beat breast cancer. It’s so easy to do!” Breast Cancer Campaign’s mission is to beat breast cancer and for only £2 Campaign challenge you to wear it pink on Friday 29 October, at work, at home or at school and help save lives. Visit www.wearitpink.co.uk or call 0800 107 3104 to register now. Ends Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 114 projects worth almost £17 million in 40 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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