Hot pink taxis take to the road to beat breast cancer

Press Release For immediate release: 14 October 2010 Contact: Claire Learner, Breast Cancer Campaign press office: T: 020 7749 3705 or 020 7749 4115 Email: clearner@breastcancercampaign.org Vanish: Sally Ann Wilkinson 020 8899 6110 saw@thefirmcomms.com Hot pink taxis take to the road to beat breast cancer Hot pink taxis are revving up this October to encourage people to take part in wear it pink, supported by Vanish, Reckitt Benckiser’s number one stain removal brand, which takes place on Friday 29 October, the climax of Breast Cancer Awareness Month. Vanish has committed to raising an incredible £250,000 for Breast Cancer Campaign this year and these eye-catching pink taxis, covered in ideas to inspire everyone who sees them to join in wear it pink, will be seen in and around London until the end of the month. Last year over a million people took part in wear it pink, raising over £3 million to help fund research and improve survival rates for the one in nine women who experience breast cancer during their lifetime. To take part, all you have to do is wear something pink to work or school, or even pink your ride and donate just £2 to help fund vital breast cancer research. Rebecca Guy, wear it pink Events Manager said, “On Friday 29th October the nation will wear it pink so make sure you join in the fun. There is however a serious reason for wearing it pink. Some 45,500 women are diagnosed with breast cancer every year and wear it pink helps to fund vital research into a disease which affects so many.” RB UK Marketing Director Stefan Gaa said, “The eye catching hot pink taxis are great ‘vehicles’ for raising awareness of the wear it pink initiative. Vanish is very pleased to be able to support Breast Cancer Campaign, and their work to fund research for a disease that affects so many women, and their families. Breast Cancer Campaign supports over 100 different research projects at any one time, and our team is delighted to be able to help raise the funds necessary for their ground-breaking research.” Be part of the biggest and best pink day call freephone 0800 107 3104 or visit www.wearitpink.co.uk and register to receive your free fundraising pack now. Ends Notes to editors • Breast Cancer Campaign urges women to be breast aware this Breast Cancer Awareness Month and continue throughout the year as early detection can save lives • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • The charity currently funds 99 projects worth overt £17.3 million in 37 locations across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 45,500 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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