Liverpool designers take to the catwalk for charity

Press release For immediate release: 25 May 2010 Press contact: Katie Power, 020 7749 3720 kpower@breastcancercampaign.org Liverpool designers take to the catwalk for charity A mix of the biggest fashion designers in Liverpool will see their designs strutting their stuff in aid of a good cause next month as a local fundraiser holds one of the biggest catwalk shows the city has ever seen in aid of Breast Cancer Campaign. The event will take place on Friday 11 June at Centro Style Bar, Liverpool One, from 8pm – 2am. The show will take on a ‘Freak Show’ theme and over seven of the hottest designers in Liverpool will take part to showcase their latest designs, including Roxie O’del Couture Roc, Flashback Boutique, Nikis Dresses and Rock ‘N’ Rose Boudoir. The evening will also include live performances from band The Fretz and Roxie O’del, along with performances from a dance troupe and music from DJ’s Sean Orrell and The Funk Brothers. The event is being organised Lee Orrell, 22, Director of G-Lamorous Presents events company, who was keen to hold a fundraising event in support of Breast Cancer Campaign as several of his close friends family have been affected by the disease. He wanted to find a way to combine Liverpool women’s love for fashion with making them be more breast aware, so he decided to hold a fashion show in support of the charity to help raise vital funds for breast cancer research. Lee said “After several close friends family members were diagnosed with breast cancer I decided to do some research into the disease. I just didn’t understand how so many women were affected and was shocked that over 46,000 people are diagnosed every year in the UK. I couldn’t help thinking that all though there are so many awareness campaigns going on all the time, people are still not letting the information sink in that they should be regularly checking themselves for anything unusual. “I wanted to help make women become breast aware so decided to hold the fashion show in the hope that a fun-filled night will make the serious messages hit home a little more and hopefully we’ll raise lots of money to help Breast Cancer Campaign beat this disease.” Lee is hoping the event will raise over £5,000 to help Breast Cancer Campaign continue funding innovative world-class research. Tickets for the show are £7.50 each and can be purchased from Centro style Bar and Roxie O’del Couture, Walton, or by calling 07889 749 834. Anyone can hold a fundraising event for Campaign, no matter how large or small. For more information please contact Angela on 020 7749 3700 or email akelly@breastcancercampaign.org ENDS Notes to editors • This event is officially sponsored by Dollymix.me • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 113 research projects, worth £17 million, in 40 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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