Local friends’ pink ride to fund breast cancer research
Press Release For immediate release: 9 March 2010 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 3724, Email: lgarrahan@breastcancercampaign.org Local friends’ pink ride to fund breast cancer research Local cyclists Jodi Smith and Lori Blanche from Ware, Hertfordshire will gear up to beat breast cancer this March by taking part in Breast Cancer Campaign’s women-only cycling event, Pedal it Pink. The close friends will join hundreds of women at River Lee Country Park on Sunday 28 March after Lori’s mother had breast cancer in 2003 and also in memory of Jodi’s grandmother who sadly passed away from cancer in 2007. Jodi said: “My nan died from cancer and I feel that by taking part in Pedal it Pink I will be giving something back to help find a cure for others so they don’t have to suffer like the people around me suffered.” Lori added: “Thankfully my mum recovered well from her breast cancer so I want to take part in this cycling challenge to raise money for breast cancer research and also raise awareness of breast cancer.” The duo is taking on the half marathon in the park, which is situated on the Herts/Essex border, and hope to raise £200. If you would like to sponsor them, please visit www.justgiving.com/Lori-and-Jodi and donate what you can. Pedal it Pink has a variety of cycle routes to choose from so there is something to suit all abilities. Beginners can opt for the family 5K lap (which is also open to the men and children in your life) and those wishing to push themselves that little bit further can select either a half (13.1miles) or full (26.2miles) marathon distance. All routes are completely enclosed in the park, so it’s safe, traffic-free and suitable for all existing and aspiring cyclists. If you would like to join Jodi and Lori at Pedal it Pink and help put the brakes on breast cancer, please visit www.breastcancercampaign.org, email pedalitpink@breastcancercampaign.org or call 020 7749 3700 to sign up. It costs £15 for the full marathon, £10 for the half marathon and £5 for the family 5k lap. Cycling is a great form of cardiovascular exercise, which helps to burn fat and if done regularly contributes to a healthy lifestyle. Cycling is also great for toning leg muscles and can burn up to 500 calories an hour. ENDS Picture caption: Lori Blanche and Jodi Smith Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 106 research projects, worth over £16.5 million, in 41 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year - that’s 125 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/ • Breast Cancer Campaign is campaigning for all candidates standing for election to Westminster to sign up to the breast cancer research pledge: www.breastcancercampaign.org/election
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